According to the latest report by IMARC Group, titled “Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market report. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.
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Global Tissue Paper Market Dynamics:
Increasing Hygiene Awareness and Disposable Income:
The tissue paper market is impacted by increased hygiene awareness and higher disposable incomes, especially in emerging economies. As living standards improve, the demand for personal hygiene practices increases, leading to a higher demand for facial tissues, toilet papers, and paper towels. Additionally, increased urbanization and the growing middle class further increases the consumption of tissue products in restaurants and hotels, which marketed the growth.
Expanding Retail and E-commerce Channels:
Tissue paper market growth is driven by increased both retail and online sales. While supermarkets, or hypermarkets, and other convenience stores physically make it easy to access tissues, online retailers offer greater ease and variety of choice. E-commerce helps sell directly to consumers while increasing the brand’s customer outreach, widening the market and sales. The markets are driven by the competitive prices offered through these outlets.
Growing Demand for Sustainable and Eco-Friendly Products:
The rise in the awareness of environmental issues has been driving the growth of the market for eco-friendly tissue products. The changing attitude of consumers towards the more eco-friendly form of consumption has led to them looking for products made from recycled fibers or sustainably sourced materials. Manufacturers are now adopting bamboo and bagasse as alternative fibers to implement sustainable production practices. In addition, eco-labeling initiatives have also been implemented. All these changes have been made to ensure that the company keeps up with the trend of sustainability.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:
- Asia Pulp and Paper Group (APP)
- Georgia-Pacific LLC
- Kimberly-Clark Corporation
- Procter & Gamble Company
- Hengan International Group Company Limited
- CMPC S.A.
- Cascades, Inc.
- Jukebox Print Inc.
- Paper Mart Inc.
- Svenska Cellulosa AB
- Unicharm Corporation
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Global Tissue Paper Market Trends:
As with any other product, there has been an increase in the global tissue product market for value added and premium products. This has led to increased investment by manufacturers to improve the quality, softness, and absorbency of the tissues. There has also been an increase in the demand for customized and specialty tissues such as scented tissues and antibacterial or flushable wipes. Alongside that, there is also an increase in the demand for compact and portable tissues among mobile consumers. In addition, there is also an increase in the use of digital solutions such as smart packaging and online subscriptions which is improving the consumer experience as well as the supply chain processes.
Breakup by Product:
- Paper Napkin
- Paper Towel
- Facial Tissue
- Toilet Paper
- Wrapping Tissue
- Others
Breakup by Raw Material:
- Wood Free
- Wood Containing
- Recovered Fiber
Breakup by Application:
- Household
- Commercial
Breakup by Distribution Channel:
- Supermarkets & Hypermarkets
- Convenience Stores
- Online Stores
- Others
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance
- Market Outlook
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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