Do you require a change to your identity?
Are you searching for an easy method to ensure that all your social media channels are in sync?
In this article, you'll find an outline of steps to aid you in branding your social media pages.
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Steps to Updating Your Social Media Profiles During a Rebrand
#1: Give Your Audience a Sneak Preview
Some companies intentionally hide their brand rebrand until the very last moment. Although this approach to shock is likely to generate publicity it could be a risk if people react negatively. To be in the good books make sure to give your readers an early glimpse of your new brand.
To accomplish this, share images from your brand new business (your new logo, or images from a recent marketing campaign, as an example) through social media. Make the announcement and ask your followers what they think about it.
This will make your audience feel valued by your opinions and let you get feedback before you launch the next phase of your redesign. This also gives your audience time to get used to the concept and create anticipation and excitement ahead of the launch.
In the image below, Cultures for Health uses the sneak preview image below which provides enough information to spark excitement, without revealing everything.
When you've launched your new identity for your brand It's an excellent idea to find out the opinions of your customers about it. It's not about whether or not people love your logo, it's about things that could impact your revenue.
Is your new blog simple to use? Does your target audience understand your story of the brand via social media? You can create a short poll through Twitter and Facebook to ask these questions, and later take the results and make changes.
#2: Update Your Social Media Profiles
Have you created a clean contemporary visual identity to go with your new brand? Great! Now is the time to showcase it.
Make sure you update your profile images and your hero pictures on all your social media accounts or transfer them to new accounts if you've removed your old accounts. It's not only about profile pictures. It's about ensuring that your social media platforms visually portray the brand's new image.
For instance, you might have to alter the look of your Twitter theme to fit the new colours. Perhaps you'd like to make a brand new Pinterest board that showcases aspects like the design of your packaging or images.
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#3: Revamp Your Google Business Page
If you do not have an updated Google Business profile You could be missing out on the opportunity to attract new customers. Be sure that you have a Google Business page is up to date with the most up-to-date information, so that customers in your area can easily locate your business.
The first thing to create is an individual URL. Add images or photos and add information about your company, like your address, telephone number and operating hours.
After your profile is set up, it's crucial to promote reviews from customers. The more reviews and stars your site has the better it will be in results on search engines.
#4: Redirect Social Media Links
If someone is searching for your company's old name, redirecting them to your new one will make sure they're in a position to locate the new company name.
Make sure you check your blog, website as well as email newsletters and other marketing materials for social media-related links. The process of setting up redirects could be a challenge therefore now is the opportunity to ensure that each link functions properly.
After that, Google your company to ensure that your brand-new design will be seen by customers exactly as you'd like it to be. Go through your updated Google Business profile, and examine how your blog, website and social media accounts are ranked in Google's results. Make sure you look over Images to determine whether there's a clear image of your brand-new look.
The final thing to do is to search for the name of the company that you used to work under. Examine your redirect links a second time to ensure that there's a clear pathway between the old company name and the new name.
#5: Organize Your Graphic Assets
You've put a lot of effort and money into your business's redesign. What you don't like to happen is that someone makes use of a brand new graphic in a way that isn't correct, or even worse using an old one.
The most effective way to avoid misuse is to implement the digital asset management system which is known as DAM. This lets you manage all of your important graphics assets from a single place.
Your DAM should include specific guidelines on how users can use and not make use of the brand graphic assets that you have created. This will assist your internal teams and partners in the use of these assets across social media, as well as other locations on the internet.
As there's bound to be a lot of press surrounding your new brand the graphic kit can be an excellent tool to show journalists and bloggers how to utilize your new branding.
#6: Announce Your Rebrand
Customers love hearing from them. Apart from making them feel appreciated as well as allowing you to build an even deeper bond with them and all that your business stands for. Write a letter explaining the reasons behind your new brand and what that means for your local community.
This will not only create interest and a sense of support for your company but it also reminds your customers that you're constantly striving to be there for them. It can be done in a variety of ways, including sending a letter via LinkedIn Publisher or composing notes on Facebook. Facebook Note.
Google's announcement on rebranding received more than 2,000 responses and replies from users.
Conclusion
The process of rebranding social media accounts may be a daunting task However, it's essential to make it happen. Following this checklist, you'll be armed with a solid uniform social media presence for your company.
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