Top 10 WhatsApp Business API Use Cases (2024)

WhatsApp, a global messaging platform, is reaching new heights with its consistent growth. WhatsApp has 98% message opening rate with 60% click-through rate. It is the most productive tool for the marketing of your business. On the other hand, emails & SMS have low click-through rates of 2-5%!  

This highlights the importance of using the WhatsApp platform for your online or WhatsApp Marketing in 2024.  

Concept Behind WhatsApp Business API  

WhatsApp Business platform has some limitations and is useful for small businesses. So, Meta introduced WhatsApp Business API with many advanced tools and features suitable for enterprises handling large amounts of customer databases. It helps in automating messages, notifications, and reminders with automated customer support for them.  

It can be used for objectives like:  

Operate WhatsApp on multiple devices using the same number. 

Send bulk WhatsApp messages to unlimited users in one go. 

This blog explores the importance of WhatsApp Business API, by elaborating on WhatsApp Business API Use Cases.  

There are various features of WhatsApp Business API, that you can use for your business. But, to receive benefits from those features for your business, you will need the assistance of a WhatsApp Business API-based provider like WebMaxy WhatsApp Commerce.  

WebMaxy WhatsApp Commerce is a complete WhatsApp Engagement Suite offering features such as:  

WhatsApp broadcast promotional messages up to unlimited users in one go. 

Automate abandoned carts, order updates & other notifications. 

Offer Live Chat support with agents on unlimited devices. 

Automate customer queries 24×7 with AI-based WhatsApp Chatbot. 

Let’s find here the top 10 WhatsApp Business API Use Cases.  

WhatsApp Business API Use Cases  

1. WhatsApp Broadcast promotional messages to unlimited users  

Now, businesses may send promotional messages on WhatsApp.   

They can send WhatsApp messages for discount offers, promotions at festival times, product launching messages, seasonal sales, etc. to boost their sales and conversions.   

You can send these messages only to users who’ve opted-in for receiving WhatsApp notifications from your business.  

Leverage the Real Benefits of WhatsApp Business API 

Get connected with WebMaxy WhatsApp Commerce now 

Register Here! 

2. Reduce Abandoned Carts by sending timely reminders  

Abandoned Cart Notifications is one of the best WhatsApp Business API Use Cases.  

Nearly 80% of customers select items in their carts but abandon their purchase journey at the