The Complete Know How About WhatsApp Business API for eCommerce

WhatsApp is the leading, popular messaging platform in the world started in 2009. The world is on smartphones, using WhatsApp as the primary channel for communication with friends, relatives, acquaintances and also for business purposes i.e. with customers and associates.  

WhatsApp has got more than 2 billion users across the globe, out of which, almost half a billion are just in India. As per the last report from Oberlo, almost 65 billion messages are sent by global active users.   

So, if you are not utilizing WhatsApp as a communication channel with your customers, your business is seriously lagging!‍    

You are aware or not, the basic WhatsApp Business App allows you to send and receive safe and secure messages to your customers for free with the use of the platform.   

Need of WhatsApp Business for eCommerce Businesses   

The eCommerce industry continues to grow faster as customers prioritize the speed and convenience which an online shopping experience offers. Apart from this rapid growth, there is a major ‘switch’ in the way people communicate with each other and with businesses. This has been taking place behind the scenes, where new technologies are available to expand your reach and offer a customer experience that reflects your brand across every inside stage.   

Business messaging is a great communication tool for eCommerce brands who want to deliver fast. So, every brand needs to retain personalized, and engaging customer interactions in each phase of the customer journey.    

It is a million-dollar question for every eCommerce brand that – What is required to increase the sales?    

So, interacting with customers via WhatsApp Business Platform is a great start.   

As per Spectrum’s State of WhatsApp Business Messaging report, 69% of customers said that they are more likely to buy from companies that enable them to interact with brands via WhatsApp. This provides a big and promising opportunity for various eCommerce businesses.  

The WhatsApp Business App has become a favorite for small and medium sized enterprises providing easily connecting features with customers, highlighting products and services, and answering customer queries. While the WhatsApp Business App has some limitations for a WhatsApp integrated eCommerce store.   

So, the ultimate choice was to find a powerful, advanced App. And so, WhatsApp Business API for eCommerce is available. WhatsApp Business API provides facilities to send WhatsApp notifications, reminders, providing prompt customer support etc. to a larger volume of customer database. Obviously, it’s helpful directly to large-scale businesses.  

Now, let us unfold the entire insights about WhatsApp Business API for eCommerce.  

WhatsApp Business Platform enables, specifically enterprise size businesses, like eCommerce brands to connect with their customers via the massively popular messaging app.   

As any business scales up, it requires more advanced and strong tools to support their sales, marketing and customer support. Here is where WhatsApp Business API for eCommerce, or WebMaxy WhatsApp Commerce platform, comes into action.   

WhatsApp Business API for eCommerce is a whole new opportunity that fast-growing businesses are leading today. This is true especially for eCommerce Businesses, leading to limited actual and offline customer interaction. It is essential for such businesses to make the customer experience -easy, instant and interactive. 

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How to use WhatsApp Business API for eCommerce?