How to Hide Products or Entire Collections on Shopify: Step-by-Step

For Shopify merchants looking to create personalized shopping experiences, hiding prices or even entire collections from selected customers can be a powerful strategy. By restricting visibility for certain products, collections, or pricing information based on customer tags or login status, you can manage who sees what—an ideal approach for stores with wholesale, VIP, or loyalty programs. This guide walks you through the benefits of hiding prices and collections, the methods available, and how to set it up effectively using Shopify tools.

Why Hide Prices or Collections on Shopify?

Hiding prices or collections from specific customers allows you to control the visibility of items based on user profiles, which benefits various store types, from B2B wholesalers to VIP retail experiences.

Key Benefits:

1. Targeted Customer Experiences: Only showing prices and collections to customers who meet specific criteria, such as a wholesale tag, ensures they see products and information relevant to them.
2. Better Stock Management: By hiding collections that are out of stock or exclusive, you reduce customer inquiries and keep the store looking organized.
3. Improved Conversion Rates: Customers see only what they’re eligible to buy, leading to a more focused shopping experience.
4. Exclusive Product Access: For high-value or loyalty-based items, restricted visibility helps create a sense of exclusivity.

Methods for Hiding Prices and Collections on Shopify

Shopify offers several ways to control product visibility and price displays, either directly or with the help of specialized apps.

Common Custom Visibility Options:

• Shopify Hide Price on Specific Products: For certain items, you can replace the price with custom text, such as “Request Quote” or “Log in to View Price.”
• Hide Collections for Select Customer Groups: Entire collections can be hidden based on customer tags, allowing you to restrict access to product categories that are exclusive to specific customer segments.
• Password-Protected Products: Instead of simply hiding a product, you can apply password protection, granting access only to those with the required password.

Using the Catalog Visibility App to Customize Visibility on Shopify

This app is a powerful tool for Shopify store owners to manage custom visibility settings. This app allows merchants to set up rules to hide prices, collections, or products from guest users and specific customer groups.

Key Features of the App:

1. Hide Prices for Select Products: With this app, you can hide prices on specific products or collections, replacing the price display with custom text, such as “Sign In for Price.” This feature works well for items only intended for specific customer segments, such as wholesale or VIP customers.

2. Hide Collections for Specific Customers: The app allows you to hide entire collections based on customer tags, so only eligible users can see those products. This is especially useful for seasonal, wholesale, or loyalty-based collections.

3. Password Protection for Products: Instead of hiding a product entirely, you can set up password protection to control access. This is perfect for exclusive items that require additional access permissions.

4. Custom Error Messages and Redirects: If a restricted customer tries to access a hidden product, the app can show a custom error message or redirect them to a different page, such as a login or info page.

How to Set Up the App

Setting up the App on your Shopify store is straightforward. Here’s a quick setup guide:

1. Install the App: Search for the Catalog Visibility App in the Shopify App Store and install it.
2. Define Customer Tags: Decide on customer tags (like “Wholesale,” “VIP”) for visibility rules, which will allow only certain users to see specific products or collections.
3. Set Visibility Rules: In the app settings, choose which products, prices, or collections should be hidden and assign the visibility rules based on your selected customer tags.
4. Test the Visibility Settings: Log in with different customer profiles to confirm that the visibility rules work as intended.

Benefits of Using the Hide Products App for Custom Visibility

With its flexible settings, the Hide Products App enhances control over product and pricing visibility, delivering several benefits:

• Privacy and Exclusivity: Hide specific products or prices to protect sensitive information or limit access to exclusive collections.
• Enhanced Shopping Experience: You can hide products from certain customers to improve engagement and satisfaction.
• Optimized Inventory Exposure: Control product visibility based on availability or stock, reducing clutter and improving browsing.
• Customizable Presentation: Replace hidden prices with custom text or images, keeping customers informed while maintaining restrictions.

Pricing Plans

The Catalog Visibility App offers several pricing plans to suit different store needs:

• Basic Plan: $2.99/month (or $29.99/year) – suitable for stores with basic visibility needs, including hiding products and collections.
• Standard Plan: $3.99/month (or $39.99/year) – supports additional features, such as more complex customer tags and visibility setups.
• Advanced Plan: $4.99/month (or $49.99/year) – ideal for larger stores needing comprehensive control over visibility settings.

All plans include a 7-day free trial so merchants can test the app’s functionality.

Conclusion

Controlling product and price visibility on Shopify enables you to create a tailored shopping experience, ensuring that each customer segment sees only what’s relevant to them. By using a tool like the Hide Products App, you can effectively manage who has access to certain items or prices, building exclusivity and trust with your customers. For any store catering to a variety of customer segments—whether retail, wholesale, or loyalty-based—this approach will keep your store organized, private, and aligned with customer expectations.

FAQs

1. Can I hide the price on specific products in my Shopify store?
Yes, using the Hide Products App, you can hide prices on selected products and replace them with custom messages.

2. How can I restrict access to collections for specific customer groups?
You can set visibility rules to hide collections based on customer tags, allowing only designated groups to see those items.

3. Is password protection available for products on Shopify?
Yes, the app allows you to add password protection for specific products, ensuring only those with the password can view them.

4. Will hidden products be accessible through direct links?
If a restricted customer tries to access a hidden product via a direct link, the app can display a custom error message or redirect them.