The latest report by IMARC Group, titled ‘AI In Media & Entertainment Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,' offers a comprehensive analysis of the AI in media & entertainment market forecast. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global AI in media & entertainment market size reached US$ 16.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 107.1 Billion by 2032, exhibiting a growth rate (CAGR) of 23.5% during 2024-2032.
Artificial Intelligence (AI) in media and entertainment is transforming how content is created, managed, and delivered, enhancing both operational efficiencies and audience experiences. AI technologies are employed across several applications, including content personalization, where algorithms analyze viewer preferences to recommend tailored content, thereby increasing engagement and satisfaction. In production, AI-driven tools facilitate the editing process, generate realistic visual effects, and automate repetitive tasks, allowing creative talents to focus more on storytelling and innovation. Another significant application is in content moderation, where AI systems efficiently monitor and filter inappropriate content, ensuring compliance with regulatory standards and platform policies. It enables scalable operations, reduces costs by automating labor-intensive tasks, improves accuracy in content targeting, and enhances the overall user experience.
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Market Trends:
The increasing demand for personalized content is driving the global market. Moreover, the proliferation of digital platforms and the shift towards online streaming services have necessitated the use of AI to manage and optimize content delivery. Another significant driver is the need for automation in content creation and management. This automation also extends to marketing and distribution, where AI helps in predicting consumer trends, optimizing ad placements, and targeting audiences more effectively.
Moreover, the adoption of AI-driven analytics is transforming how media companies understand and respond to audience behavior. By analyzing viewer data, AI can provide insights into preferences and viewing patterns, allowing companies to make informed decisions on content development and strategy. Furthermore, the advancements in natural language processing (NLP) and computer vision are also propelling AI in the media & entertainment market forward. NLP enables the creation of more sophisticated chatbots and virtual assistants, enhancing customer service and interaction. Furthermore, the integration of AI in media production is driving efficiency and creativity. AI tools assist in generating high-quality graphics, visual effects, and animations, pushing the boundaries of what is possible in media production. This enhances the aesthetic appeal of media content and allows for more innovative and engaging storytelling techniques.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Amazon Web Services Inc. (Amazon.com Inc.)
- EVS Broadcast Equipment SA
- Gravity Media
- GrayMeta Inc.
- Hudl
- International Business Machines Corporation
- LMG LLC (Entertainment Technology Partners)
- ai Ltd.
- Pixellot
- PlaySight Interactive Ltd.
- Spiideo AB
- Veritone Inc.
AI In Media & Entertainment Market Segmentation:
Our report has categorized the market based on region, solution and application.
Breakup by Solution:
- Hardware/Equipment
- Services
Breakup by Application:
- Gaming
- Fake Story Detection
- Plagiarism Detection
- Personalization
- Production Planning and Management
- Sales and Marketing
- Talent Identification
- Content Capture
- Sports Automatic Productions
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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