Aligning Your Testing Approach with Your Product's Maturity

In the current landscape of new product development, the primary risk lies in the product's ability to gain a market fit rather than technological advancements. Entrepreneurs and investors have limited resources, including time and funding, to ensure the success of their products. To minimize waste, it is crucial to prioritize investment in strategies that address the most critical risks. Venture Capital (VC) evaluates potential startups with various methods, predominantly utilizing numerical indicators like engagement and revenue quality. However, for early-stage startups that may lack these indicators or face misleading data, VCs must rely on a blended approach of qualitative and quantitative proxies to understand the progress and direction of the product. The software testing strategy is a crucial aspect of this evaluation process, as it provides valuable insight into a startup's product trajectory.