They’re just being hunted by hundreds of vendors — and your emails are dying in the crossfire.
At 360 Intelligence, we’ve studied over 10 million data points across logistics, procurement, and finance tech campaigns. The conclusion?
Timing, context, and relevance aren’t “nice-to-haves” anymore. They’re the new currency of attention.
Why Your 2026 Pipeline Will Be Won (or Lost) in the Inbox
Your buyers aren’t ghosting you.
They’re just being hunted by hundreds of vendors and your emails are dying in the crossfire.
At 360 Intelligence, we’ve studied over 10 million data points across logistics, procurement, and finance tech campaigns. The conclusion?
Timing, context, and relevance aren’t “nice-to-haves” anymore. They’re the new currency of attention.
🕐 1. The New Buying Window Is Shrinking — Fast
For B2B buyers in logistics, procurement, and finance tech, 72% of engagement happens within a 6-hour weekly window.
That’s it.
Miss that, and you’re just adding noise to their already overworked inboxes.
Our data shows:
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Wednesdays 9–11 a.m. = the sweet spot for Director-level open rates.
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Thursdays 3–5 p.m. = best time for form-fills and demo conversions.
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Friday mornings? Forget it. Even your subject line can’t compete with their weekend plans.
Bottom line: You don’t need more emails. You need smarter send times.
💡 2. “Spray and Pray” Is Dead — Precision Targeting Wins
In 2025, the average B2B inbox sees 121 marketing emails a day.
You’re not competing for opens; you’re competing for relevance.
That’s where intent data and behavioral scoring flip the game.
With 360 Intelligence, you can pinpoint:
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Which Head of Procurement clicked your pricing page.
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Which Finance Director revisited your whitepaper at 2 a.m.
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Which Lead Gen Manager is comparing you to competitors (and when).
This isn’t email marketing anymore. It’s predictive engagement — marketing that thinks ahead of your buyer.
📊 3. Demand Gen Isn’t Just Leads — It’s Revenue Architecture
Here’s the harsh truth:
Leads are vanity. Pipeline is sanity. Revenue is reality.
B2B leaders in £20M+ firms don’t want another MQL report; they want a revenue engine.
That means syncing every campaign, ad, and nurture flow into one system that:
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Measures impact per touchpoint, not per channel.
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Attributes pipeline value, not just clicks.
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Predicts which accounts will convert next quarter, not last quarter.
It’s not about “doing more marketing.”
It’s about engineering revenue outcomes.
360 Intelligence — Turning B2B marketing chaos into conversion clarity.
