The global water purifier market size was valued at USD 35.01 billion in 2024. The market is projected to grow from USD 37.67 billion in 2025 to USD 62.88 billion by 2032, exhibiting a CAGR of 7.6% during the forecast period. Fortune Business Insights™ has delved into these insights in its latest research report, titled, “Water Purifier Market, 2025-2032. According to the analysis, commercial and residential sectors are likely to be the major recipients of water purification technology. Industry players expect RO and UV filters to be sought-after across end-use applications.
The report also highlights limiting factors and regional industrial presence that may impact market growth trends beyond the forecast period of 2032. The market research aims to gain a complete understanding of the industry's potential and provide information that will help companies to make informed decisions. The Water Purifier Market Report is an impressive 100+ page document that includes a comprehensive table of contents, a list of figures, tables and graphs, as well as a comprehensive analysis.
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Water Purifier Market Segmentation Analysis:
By Product Type:
The market is divided into point-of-use and point-of-entry filters. Point-of-use filters held the largest share in 2024 due to their compact design and suitability for light use. Among these, countertop filters contributed significantly to revenue.
By Category:
RO filters dominated the market in 2024. They effectively remove up to 99% of contaminants and are widely used for purifying hard water. However, they may also filter out essential minerals, affecting water taste.
By Application:
The residential segment led the market in 2024, driven by high domestic water usage for cooking, cleaning, and bathing. Growth is expected to continue with the rising residential population.
Report Coverage:
The report offers a holistic view of the market size, share, volume, and revenue. It has also delved into Porters’ Five Force Analysis and SWOT analysis. The report has been prepared through qualitative and quantitative analysis to bolster the strategic approach. Primary interviews have been used to validate assumptions, findings, and the prevailing business scenarios. The report has also been prepared through secondary resources, such as annual reports, press releases, white papers and journals.
List of the Key Players in the Water Purifier Market:
- A. O. Smith Corporation (U.S.)
- Brita LP (U.S.)
- Pentair PLC (U.S.)
- Culligan International Company (U.S.)
- Unilever PLC (U.K.)
- Panasonic Corporation (Japan)
- LG Electronics (South Korea)
- Helen of Troy Limited (U.S.)
- Best Water Technology Group (Austria)
- Kent RO Systems Ltd. (India)
- iSpring Water Systems LLC (U.S.)
Regional Insights:
Heightened Awareness about Waterborne Diseases to Encourage Investment in Asia Pacific
With emerging economies witnessing a surge in waterborne disease, Asia Pacific is likely to provide lucrative growth opportunities. Stakeholders anticipate India and China to witness investments galore in water purification technology. The Asia Pacific market size stood at USD 10.88 billion in 2021 and will witness an upward trajectory with the growing penetration of residential and light commercial applications.
The Europe water purifier market growth will gain traction during the forecast period due to the presence of leading companies across Germany, the U.K., Italy, and France. An uptick in the use of tap water will further expedite the need for water purification systems.
Competitive Landscape:
Leading Players Invest in Organic and Inorganic Strategies to Expand Footprint
Stakeholders are likely to invest in product launches, research and development activities, technological advancements, and mergers & acquisitions. Well-established players and new players could invest in innovations to gain a competitive edge. In doing so, investments in geographical expansion could be noticeable in the ensuing period.
Key Industry Development:
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November 2022 – Culligan International merged with Waterlogic Group Holding to form Culligan, establishing a global leader in clean and sustainable drinking water solutions.
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August 2022 – LG Electronics introduced its latest water purification system, the PuriCare Self-Service Tankless Water Purifier, in Malaysia. The new model features user-replaceable filters, offering enhanced convenience and maintenance.
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