Plastics is a fast transformational industry and to stand out and win the plastics industry, it is not only good to produce new materials but equally good to be heard. Conventional events are no longer the mainstay of the marketing of the plastics industry, with the face-to-face and haptic experience of convention exhibits. There has been a tectonic shift, though, as more commerce is conducted online. Virtual trade exhibitions are changing B2B lead generation plastics, not just a replacement for real expos.
Then how are virtual trade shows getting leads in plastics? What is especially appealing about online expos plastics in which the pandemic is not the only workaround? And why are plastics webinars so strong now in the same way as any conference key note? So what does this mean as far as plastics industry suppliers are concerned? Let me dig a little deeper into the revolution of digital marketing for plastics industry suppliers.
The Rise of Virtual Engagement: From Booths to Browser Tabs
Trade shows have been the heart-beat of the marketing machinery of the plastics industry for decades. Yet, setting up actual activities require monumental logistics, considerable expenses, and environmental footprint. Avenues of engagement digital events for manufacturers eliminate the boundaries, reduce the cost, and offer significant reach expansion. Virtual trade shows plastics have enabled corporations to present their products, innovations and sustainability activities in highly engaging presentations through the online virtual world.
In contrast with the conventional shows, virtual platforms are not limited to one weekend or one city. A properly implemented online expo plastics will have a life of weeks and users may visit expo booths, brochures, live demonstration videos and even meet in one-on-one meetings around the clock. This unending visibility is a disruptor among B2B lead generation plastics, and it has become able to capture leads and track leads in a matchless manner.
Lead Generation, Redefined: How Virtual Trade Shows Generate Leads in Plastics
The question of how virtual trade shows can generate leads in plastics is no longer a secret, now it is the issue of strategic implementation. The matchmaking AI as well as behavioral analytics and specific follow-up flows are also included in these events. Each minor visitor activity such as watching a booth video as well as downloading a datasheet is recorded.
This provides marketers with a clear picture on who among the attendees are the most interested individuals and also on which phase of the buying cycle they belong.
Read Full Article: https://www.plastics-technology.com/articles/virtual-trade-shows-driving-lead-generation-in-the-plastics-industry
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