Living Room Cleaning Services Market Size, Living Room Cleaning Services Market Share, Living Room Cleaning Services Market Growth, Living Room Cleaning Services Market Trends, Living Room Cleaning Services Market Players

Market Overview

The global living room cleaning services market was valued at USD 12.7 billion in 2024 and is projected to reach USD 21.5 billion by 2030, expanding at a robust CAGR of 9.1% during the forecast period. This growth is fueled by increasing hygiene awareness, urbanisation, and dual-income households seeking convenience and time-efficiency in maintaining clean living spaces.

Post-pandemic lifestyle shifts have made living rooms the focal point for professional cleaning services. From aesthetic upkeep to allergen removal and air quality improvement, modern consumers demand more than just surface cleaning — they expect smart, customisable, and eco-conscious solutions.

Market Opportunities

1. Rising Demand in Tier-2 Cities & Suburbs

With urban sprawl moving into suburban and tier-2 areas, platforms such as Urban Company and Bro4u are seeing increased traction by offering affordable packages and cluster-based cleaning services.

2. Smart Cleaning and AI Integration

The adoption of robotic vacuums, automated scheduling, and IoT-enabled systems has transformed operational efficiency. For instance, iRobot’s 2025 Alexa partnership enables voice-controlled room-specific cleaning, while AI tools optimize staff scheduling and customer satisfaction.

Market Trends

1. Customisable and Modular Cleaning Plans

Customers now prefer à la carte services—choosing only specific cleaning tasks like rug cleaning or sofa sanitisation. Brands such as Handy and TaskRabbit offer personalised bundles via user-friendly apps.

2. Green Cleaning Services

Eco-consciousness is reshaping the industry. Biodegradable, cruelty-free, and non-toxic products are in demand. Companies like Merry Maids have partnered with Seventh Generation to introduce green cleaning lines targeting sensitive consumers.

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Market Challenges

1. Labour Shortages and Attrition

The cleaning industry struggles with high workforce turnover due to low wages and inconsistent schedules. Over 60% of service providers in Asia and Latin America face challenges retaining skilled staff (IDWF, 2024).

2. Regulatory Uncertainty

Many workers operate informally without healthcare or standardised contracts. Vague labour laws in regions like Southeast Asia and parts of the U.S. hinder scalability and pose legal risks.

Segment Overview

By Service Type

• Standard Living Room Cleaning: Generated USD 5.3 billion in 2024, covering basic tasks like dusting and vacuuming. Expected to grow at 7.6% CAGR.

• Deep Cleaning Services: Targeted seasonal or post-event packages offering thorough disinfection and stain removal.

• Green Cleaning Services: Eco-certified cleaning using non-toxic agents; increasingly popular in North America and Europe.

• App-Based On-Demand Services: Fast-growing with platforms like Urban Company and TaskRabbit providing scheduling ease and flexible pricing.

By Frequency

• One-Time Cleaning Services: Ideal for events, festivals, or post-renovation cleaning.

• Recurring Cleaning Services: Held 57% market share in 2024, driven by busy households seeking consistent hygiene and discounted packages.

By End-User

• Single-Family Homes: Accounted for 62% share in 2024, needing more frequent services due to larger size and higher usage.

• Apartments/Condos: Growing in demand, especially in metro areas with working professionals.

• Vacation Rentals: Demand seasonal deep cleaning and quick turnaround services for guests.

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Regional Analysis

North America

Valued at USD 4.8 billion in 2024, North America shows a strong CAGR of 8.5%, driven by app-based services and eco-friendly trends. Cities like New York and Toronto are major growth hubs.

Europe

Stood at USD 3.6 billion in 2024, projected to grow at 7.8% CAGR. Green Deal policies, dual-income households, and subsidies for eco-cleaning bolster demand in countries like Germany and France.

Asia-Pacific

Fastest-growing region at 11.5% CAGR, reaching USD 2.4 billion in 2024. Markets in India, China, and Indonesia are booming due to urbanisation and tech-based service adoption.

Latin America

Expected to grow at 9.3% CAGR, with Brazil and Mexico leading. Urban middle-class expansion and gig economy models are key drivers.

Middle East & Africa

Valued at USD 0.9 billion in 2024, with 8.6% CAGR. Luxury living spaces in UAE and Saudi Arabia fuel demand for premium, subscription-based services.

Impact of Global Crises

The COVID-19 pandemic has created lasting effects on consumer attitudes toward cleanliness, particularly in high-use areas like the living room. Additionally, geopolitical tensions and inflationary pressure have impacted wage structures, service pricing, and access to imported eco-products. However, the industry has responded with tech adaptation and flexible pricing models.

Key Player Developments (2024–2025)

Urban Company

• March 2025: Raised $150 million Series F funding led by Temasek, targeting Southeast Asia expansion and AI integration.

• Introduced suburban-specific services and multilingual app features, increasing suburban user retention by 28%.

Merry Maids (ServiceMaster Brands)

• Q2 2024: Partnered with Seventh Generation to launch exclusive green cleaning packages across the U.S. and Canada.

TaskRabbit (Owned by IKEA)

• Sept 2024: Entered Mexico City with modular living room cleaning offerings, forming alliances with local providers to handle cultural and language nuances.

Handy (Angi Inc.)

• Continued platform integration with Angi services, offering bundled home improvement and cleaning plans for U.S. households.

Molly Maid (Neighborly Inc.)

• Focused on service standardisation and brand franchise expansion across Europe and North America.

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Conclusion

The living room cleaning services market is undergoing significant transformation, moving from basic cleaning to smart, modular, and sustainable solutions. With expanding urbanisation, rising health awareness, and tech-driven models, the industry presents robust growth prospects. Despite labour and regulatory challenges, innovations in automation, AI, and eco-practices are setting new benchmarks.

About Deep Market Insights

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FAQs

1. What is the market size of living room cleaning services in 2025?

The market is projected to reach USD 13.8 billion in 2025, up from USD 12.7 billion in 2024.

2. Which region is leading in market share?

North America leads with a USD 4.8 billion market in 2024, followed by Europe and Asia-Pacific.

3. What are the most popular service types?

Standard cleaning services dominate due to their affordability and routine demand, while green cleaning is a fast-rising segment.

4. Who are the key players in the industry?

Key players include Urban Company, Merry Maids, TaskRabbit, Handy, and Molly Maid.

5. How is technology shaping the market?

Smart automation, AI-based scheduling, app integration, and IoT tools are making services more efficient and accessible.

6. What are the major market challenges?

Labour shortages, high attrition, and regulatory ambiguity are the top challenges limiting scalability.