Key Trends Shaping Multichannel Order Management Systems in 2025
The retail playbook has been rewritten. Customers discover products on social feeds, compare prices on marketplaces, complete checkout on mobile sites, and expect store pickup—often within hours. In this environment, a multichannel order management system is no longer a back-office tool; it’s the operational brain that determines whether a brand delivers on its promises. As 2025 unfolds, multichannel order management is being reshaped by a set of forces that reward speed, clarity, and adaptability across every selling touchpoint.
AI goes from pilot to production
After years of experimentation, artificial intelligence is embedded in day-to-day workflows. The most competitive retailers use a multichannel order management system to forecast demand at a granular level—down to SKU, location, and time window—then automatically rebalance inventory before problems surface. Rather than reacting to stockouts or markdowns, planners rely on machine learning to detect seasonality, promotion lift, and channel-specific signals. The practical outcome is fewer painful surprises: fewer emergency transfers, fewer split shipments, and faster delivery promises that the brand can actually keep.
