The global jellies and gummies market is experiencing strong growth momentum, driven by a combination of evolving consumer preferences and increasing demand for functional and health-oriented treats. With a projected rise from USD 7.4 billion in 2025 to USD 12.6 billion by 2035, at a CAGR of 5.4%, this vibrant segment is reshaping the confectionery and nutraceutical landscape. Factors like wellness trends, premium offerings, and plant-based innovations are pivotal in shaping the market's trajectory.
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Market Trends Highlighted:
- Functional Confectionery Surge: Gummies enriched with vitamins, minerals, probiotics, and other health-boosting ingredients are gaining rapid popularity.
- Plant-Based & Vegan Preference: Consumers are increasingly choosing gelatin-free options made from pectin, driven by ethical and health considerations.
- Premiumization and Natural Ingredients: Rising demand for organic, sugar-free, and high-quality ingredients is transforming product offerings.
- Snacking on the Go: Urbanization and lifestyle shifts are fueling the preference for convenient, portable, and enjoyable snack formats.
Key Takeaways of the Report:
- The global market is forecast to grow at a CAGR of 5.4% from 2025 to 2035.
- Health-conscious consumers are propelling the demand for functional gummies with wellness benefits.
- Younger demographics such as millennials and Gen Z are key drivers, attracted by flavor variety, nostalgia, and nutritional value.
- Innovations in vegan, organic, and sugar-free gummies are expanding the consumer base.
- The convergence of nutrition and indulgence has positioned jellies and gummies as versatile, cross-functional products in both the confectionery and supplement categories.
Regional Market Outlook:
United States:
The US market is witnessing robust demand for plant-based, health-enhancing gummies. Millennials and Gen Z consumers prefer indulgent, flavorful, yet functional treats. Growth is driven by fortified products containing CBD, collagen, and vitamins, as well as gelatin-free, vegan alternatives.
United Kingdom:
In the UK, the emphasis is on convenience and wellness, with gummies growing in popularity among younger consumers. Functional, nutrient-enriched variants appeal to a health-conscious market, backed by rising interest in cleaner ingredients and reduced sugar content.
Germany:
Germany’s market is shifting toward premiumization, with rising consumer interest in organic, regionally sourced, and sugar-free confectionery. Demand for functional sweets aligns with the country's rich confectionery tradition and preference for quality.
India:
India is experiencing a surge in demand due to rising disposable income and evolving tastes. Consumers are moving toward premium, flavored, and health-enhancing jellies and gummies, creating space for functional and innovative offerings in both urban and semi-urban areas.
China:
Rapid urbanization and busy lifestyles are boosting sales of on-the-go snacks like gummies, especially among youth. Influenced by global food culture and social media, Chinese consumers favor visually appealing, flavorful, and nutrient-rich gummy products.
Competition Outlook:
The global jellies and gummies market is becoming increasingly competitive, with both established players and emerging brands racing to capture share in the fast-growing functional and wellness confectionery space. The rise of plant-based formulations, sugar-free recipes, and fortified gummies has led companies to innovate rapidly, targeting niche audiences such as vegan consumers, children, fitness enthusiasts, and wellness-focused adults.
Key Players
- HARIBO GmbH & Co. KG
- Jelly Belly Candy Company
- Mars Inc.
- Mondelz Global LLC
- Perfetti Van Melle Group B.V.
- The Hershey Company
- Decoria Confectionery Co. Ltd.
- Giant Gummy Bears
- Albanese Candy
