According to TechSci Research report, “India Wine Market – By Region, Competition, Forecast & Opportunities, 2030F”, the India Wine market stood at 226.21 million in 2024 and is anticipated to grow USD 406.08 million by 2030 with a CAGR 10.30% during forecast period. The India wine market has witnessed significant growth in recent years, driven by evolving consumer preferences, rising disposable incomes, and increasing awareness of wine culture. Traditionally dominated by spirits and beer, India’s alcoholic beverage market is gradually embracing wine, with urban consumers showing a keen interest in premium and imported varieties. The rise of wine tourism, improved distribution channels, and innovative marketing strategies by domestic wineries have further fueled the sector’s expansion. While challenges such as high import duties and complex regulations persist, the growing demand for wine among millennials, women, and health-conscious consumers is reshaping the landscape of the industry.
One of the key trends shaping the India wine market is the growing preference for premium wines. As consumers become more educated about wine varieties, brands, and pairings, they are willing to spend more on high-quality wines, both domestic and imported. The increasing number of wine-tasting events, vineyard tours, and fine-dining experiences has further enhanced the perception of wine as a sophisticated beverage.
India Wine Market Overview
The India wine market is steadily gaining momentum, transitioning from niche, connoisseur-driven appeal to broader mainstream adoption. While still modest compared to traditional alcoholic beverages like beer and spirits, wine is carving out a space in urban lifestyles, hospitality, and gifting culture.
Changing Consumer Demographics & Preferences
A younger, urban middle class with rising disposable income and travel exposure is gravitating toward wine. This segment is increasingly curious about different grape varieties, wine styles (sparkling, rosé, fortified), and pairing wine with cuisines—from Indian curries to continental fare.
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Additionally, the demand for organic and sustainable wines is gaining traction, with consumers looking for healthier and eco-friendly options. Indian wineries, such as Sula Vineyards, Fratelli Wines, and Grover Zampa, are responding to this shift by launching organic wine ranges and adopting sustainable winemaking practices.
Another significant trend is the rise of e-commerce and digital sales channels. While liquor sales in India are highly regulated, many states have started allowing online alcohol delivery, making it easier for consumers to purchase wine from the comfort of their homes. The convenience of digital platforms, coupled with attractive discounts and home delivery options, has significantly boosted wine sales. Moreover, the introduction of innovative packaging formats, such as wine-in-a-can by Sula Vineyards, reflects the industry's adaptability to changing consumer lifestyles and preferences.
Premiumization & Brand Building
Consumers in premium categories are seeking not just quality wine, but also brands that represent heritage, craftsmanship, and terroir. Boutique Indian wineries, as well as imported labels, are capitalizing on this trend by offering curated tasting experiences, vineyard tours, and wine-club memberships.
Distribution Channels & Retail Evolution
Urban wine consumption is increasingly served through specialized retail outlets, liquor chains, and upscale restaurants rather than traditional stores. E‑commerce and scheduled delivery services (within regulatory frameworks) have also expanded, enabling direct-to-consumer access and curated packages for events, celebrations, and gifting.
Influencer Role & Wine Education
Wine sommeliers, tasting panels, and social media influencers are playing a vital role in popularizing wine culture. Structured wine workshops, tasting events, and pairing dinners are helping demystify terminology like “terroir,” “body,” or “tannins,” making wine more approachable to newcomers.
Regulatory Environment & Licensing Challenges
The wine sector faces a complex mix of state‑by‑state licensing norms, excise duties, and import regulations. These barriers affect pricing, supply consistency, and retail reach. However, select states and union territories are moving toward more liberal policies, fostering greater entry, investment, and access to international labels.
Innovation & Collaborative Models
Domestic wineries are experimenting with grape varietals suited to Indian terroir, sustainable viticulture practices, and boutique production methods. Collaboration with global wine experts and adoption of modern cellar technologies are helping elevate quality and reduce batch variability.
Experiential Growth & Tourism Integration
Wine tourism is emerging as a drawcard in regions like Nashik, Bangalore, and Himachal Pradesh. Vineyards are embracing experiential assets—vineyard stays, wine-pairing brunches, and cultural events—to create holistic destination experiences that boost both brand visibility and sales.
Outlook & Market Momentum
As wine becomes more familiar and affordable to urban consumers, it’s transitioning from occasional indulgence to a lifestyle choice. With ongoing emphasis on education, infrastructure, and regulatory clarity, the category is poised for steady expansion across retail, hospitality, gifting, and tourism segments.
The India Wine market is segmented into product type, color, sales channel, and company.
Based on the sales channel, the on-premises segment is the fastest-growing segment in the India wine market, driven by the rising popularity of wine in restaurants, bars, hotels, and fine-dining establishments. Urban consumers are increasingly choosing wine for social gatherings, corporate events, and celebrations, boosting demand. The hospitality industry's expansion, especially in metro cities, further accelerates this trend. Wine-pairing experiences, curated wine lists, and increasing wine awareness contribute to higher sales in on-premises venues. Additionally, the rise of wine tourism and tasting events at vineyards enhances consumer engagement, making on-premises consumption a key driver of India’s evolving wine culture.
Based on the region, the South region is the fastest growing in the India wine market, driven by increasing wine consumption in cities like Bengaluru, Hyderabad, and Chennai. The region benefits from a strong wine culture, a growing base of young professionals, and a thriving hospitality sector. Karnataka, a major wine-producing state, supports growth through favorable policies and emerging vineyards in Nandi Hills. Rising disposable incomes, expanding fine-dining experiences, and increasing consumer awareness further fuel demand. Additionally, the presence of domestic wineries and wine tourism initiatives contributes to the South's rapid expansion as a key market for wine consumption in India.
Major companies operating in India Wine market are:
- Radico Khaitan Limited (Magic Moments)
- The Absolut Company AB
- Diageo India
- Noblewood Limited (Beluga)
- Bacardi India Private Limited (Eristoff)
- Campari India Private Ltd (Skyy Wine)
- Hermes Distelliery Private Limited (Red Bliss)
- Wine-Searcher Limited
- Modi Illva India Pvt. Ltd.
- Hound Technologies Private Limited (Barfecto)
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“The rising disposable incomes and urbanization have led to an increase in aspirational consumption, with more Indians exploring wine as a sophisticated alternative to hard liquors. The influence of Western lifestyles, international travel, and exposure to global culinary trends have contributed to wine gaining popularity, particularly among young professionals and women. The health-conscious shift in consumer preferences has also boosted wine consumption. With increasing awareness of the antioxidant and heart health benefits of wine, particularly red wine, more Indian consumers are opting for it as a healthier alternative to spirits and beer. This trend is especially noticeable among millennials and working professionals who seek a more refined drinking experience,” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
"India Wine Market By Product Type (Still Wine, Sparkling Wine, Fortified Wine & Vermouth), By Color (Red Wine, Rose Wine, White Wine), By Sales Channel (Liquor Stores, On-Premises, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Wine market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Wine market.
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