Grass Fed Beef Market Size 2025 Global Industry Share, Top Players, Opportunities And Forecast To 2035

The global grass-fed beef market is poised for significant growth between 2025 and 2035, fueled by shifting consumer preferences towards healthier, sustainable, and ethically produced meat. As health consciousness rises globally, grass-fed beef—rich in omega-3 fatty acids and leaner than conventional grain-fed varieties—is becoming a staple in households and restaurants alike.

With a projected market value exceeding USD 21,230.6 million by 2035 and a CAGR of 4.5%, this growth is supported by expanding organic retail channels, rising consumer awareness of nutritional benefits, and increasing emphasis on environmental sustainability.

Get Insights into Market Movements: Request a Sample Report

Market Trends Highlighted:

1. Health and Wellness Trend Driving Demand
   Growing awareness of the health benefits of grass-fed beef, including its lower fat content and higher levels of essential nutrients, is fueling global market expansion. Consumers are prioritizing lean protein choices that align with wellness-focused lifestyles, supporting sustained demand for grass-fed products.
2. Environmental and Ethical Consumerism
   Environmental benefits, such as reduced carbon footprint and improved soil health, are compelling eco-conscious buyers to prefer grass-fed beef over conventionally raised meat. Ethical farming practices and animal welfare campaigns have further strengthened consumer trust and interest in these products.
3. Growth of Organic and Specialty Retailers
   The proliferation of specialty grocers, organic food stores, and farm-to-table dining establishments is amplifying availability and accessibility of grass-fed beef, particularly in developed markets.
4. Premiumization and Product Transparency
   Higher transparency regarding sourcing and production practices has led to a rise in premium product offerings. Consumers are willing to pay more for traceable, hormone-free, and antibiotic-free meat products

Key Takeaways of the Report:

• The global grass-fed beef market is expected to surpass USD 21,230.6 million by 2035, registering a CAGR of 4.5% during the forecast period.
• Nutritional benefits, sustainability, and ethical sourcing are the primary drivers of market growth.
• Higher production costs and limited supply remain key challenges, particularly in countries where grass-fed systems are still being scaled.
• Premium pricing of grass-fed beef is offset by growing consumer willingness to pay more for healthier and environmentally-friendly options.
• Emerging economies, while slower to adopt, represent significant long-term growth potential as awareness continues to rise

Regional Market Outlook:

• United States (CAGR: 4.3%)
  Health-conscious consumers in the U.S. are increasingly opting for grass-fed beef, considering it a healthier and more eco-friendly alternative to grain-fed meat. Demand is further supported by the rise of specialty retailers and organic food chains. However, production costs and limited supply still pose challenges for consistent market expansion.
• United Kingdom (CAGR: 4.4%)
  The UK's strong local food movement, combined with increasing animal welfare advocacy, has spurred demand for grass-fed beef. Although prices remain higher than conventional options, Britain's premium butcher shops and specialty grocers provide key growth avenues.
• European Union (CAGR: 4.6%)
  Backed by stringent EU regulations on animal welfare and organic farming, countries like Germany, France, and Spain are witnessing robust growth. While environmental and health motivations drive purchases, supply chain inefficiencies and elevated production costs continue to challenge market scalability.
• South Korea (CAGR: 4.7%)
  South Korea’s grass-fed beef market is gaining traction as consumers increasingly prefer premium, hormone-free meat. Supported by government certification programs and a growing taste for premium foods, the market benefits from steady demand, although local production remains limited.

Competition Outlook:

The global grass-fed beef market is characterized by a blend of regional and international players, with competition intensifying as consumer interest grows. Key market participants are focusing on expanding production capacities, forging partnerships with organic retailers, and enhancing product transparency to attract discerning buyers. Brands are also capitalizing on the “premium” image of grass-fed beef to differentiate their offerings from conventional competitors.

Key players

• ·         Strauss Brands Inc.    
• ·         Verde Farms   
• ·         Creekstone Farms      
• ·         Pre Brands LLC         
• ·         Panorama Organic     
• Other Producers