In today’s fast-paced digital world, brands need to connect with customers instantly and personally. Traditional ads often drive users to websites or landing pages, but these can create friction. What if your customers could reach you directly with a single tap?
That’s where Click to WhatsApp Ads (CTWA) come in. They allow customers to start a WhatsApp chat with your business directly from your ad — enabling instant communication, personalized interactions, and faster conversions.
In this blog, we’ll explore what Click to WhatsApp Ads are, how they work, their benefits, and how you can create effective CTWA WhatsApp campaigns using WebMaxy.
What Are Click to WhatsApp Ads (CTWA)?
Click to WhatsApp Ads, often referred to as CTWA, are Facebook and Instagram ads that include a “Send Message” button linked to your WhatsApp Business account. When users click the button, a chat window opens directly in WhatsApp, allowing them to message your business instantly.
These ads can appear across multiple Meta platforms, including:
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Facebook Feed & Stories
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Instagram Feed & Reels
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Messenger Ads
Instead of redirecting users to a landing page or website, Click to WhatsApp Ads (Ad WhatsApp) create a direct communication channel between the brand and the customer.
Register here: https://accounts.webmaxy.co/whatsapp-commerce/register
How Do Click to WhatsApp Ads Work?
Here’s how the process looks in simple steps:
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User Sees Your Ad
The ad appears on Facebook or Instagram with a “Send Message” button that connects to WhatsApp.
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User Clicks the Ad
By clicking the button, the user is redirected to WhatsApp chat with your business number.
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Instant Conversation Begins
You can greet the customer with an automated message or a personalized response to guide them through the sales funnel.
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Conversion Happens on Chat
You can share product details, catalogs, offers, and even process orders—all within WhatsApp.
It’s an easy, frictionless way to turn engagement into sales.
