The global canned tuna market was valued at USD 28.92 billion in 2024 and is anticipated to grow from USD 29.66 billion in 2025 to USD 36.52 billion by 2032, registering a CAGR of 3.01% during the forecast period. Europe accounted for the largest share of 44.09% in 2024, solidifying its dominance in the global landscape.
Leading manufacturers operating in the market include Bolton Group, Century Pacific Foods Inc., Grupo Albacore S.A., Bumble Bee Foods LLC, Thai Union Group Inc., and several others.
The expansion of the canned tuna market is largely attributed to the rising consumption of packaged and convenience food products worldwide. Canned foods—ranging from meats and fruits to vegetables and seafood—offer consumers ready-to-eat or easy-to-prepare options, catering to fast-paced lifestyles and growing working-class populations. This shift toward convenient food solutions continues to propel global market growth.
Information Source: https://www.fortunebusinessinsights.com/canned-tuna-market-103190
Segmentation Insights
The canned tuna market is segmented by species, type, shape, preservation method, and distribution channel. Among species, Skipjack tuna leads due to its high availability, cost-effectiveness, and suitability for large-scale harvesting. By type, canned white tuna holds the largest share, attributed to its superior nutritional value—rich in omega-3 and omega-6 fatty acids, protein, and vitamin D—along with its mild flavor, tender texture, and versatility in dishes like pasta, casseroles, and salads, making it particularly popular among younger consumers. In terms of shape, the chunk segment dominates as its convenient size and appealing appearance make it ideal for use in sandwiches, wraps, and salads. Based on preservation methods, oil-based tuna products, particularly those canned in olive or sunflower oil, lead the market due to their enhanced flavor, richness, and texture. Regarding distribution channels, the retail segment continues to dominate, supported by the wide availability, affordability, and accessibility of canned tuna through supermarkets, hypermarkets, and convenience stores.
Regional Insights
Market Dynamics
Drivers – Growth of E-commerce to Accelerate Market Expansion
The rapid rise of online grocery and food delivery platforms, particularly among tech-savvy consumers, has made canned tuna more accessible. In addition, the expansion of retail infrastructure, shopping malls, and supply chain networks has supported product availability. The acceleration of e-commerce adoption during the COVID-19 pandemic further boosted sales and market penetration.
Restraints – Rising Demand for Plant-Based Alternatives
The growing popularity of plant-based seafood substitutes—which replicate the taste and texture of fish—poses a challenge to canned tuna sales, slightly restraining overall market growth.
Competitive Landscape
Leading market participants are focusing on product innovation and strategic collaborations to strengthen their portfolios and cater to evolving consumer preferences.
For instance, Thai Union Group introduced five spicy tuna flake flavors in 2020, featuring local Thai ingredients such as turmeric and lemongrass, enhancing product variety and consumer appeal.
List of Key Companies
- Thai Union Group PLC (Thailand)
- StarKist Co. (U.S.)
- A.E.C. Canning Company Limited (Thailand)
- American Tuna Inc. (U.S.)
- Bumble Bee Foods LLC (U.S.)
- Century Pacific Food Inc. (Philippines)
- Crown Prince Inc. (U.S.)
- Grupo Albacora S.A. (Spain)
- Wild Planet Foods Inc. (U.S.)
- Golden Prize Canning Co. Ltd. (Thailand)
- Ocean’s (Canada)
- Dongwon Enterprise Co., Ltd. (South Korea)
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Recent Developments
- August 2024: Wild Planet Foods announced plans to launch a Wild Tuna Snack Pack in collaboration with Simple Mills and Chosen Foods, expanding its product line and retail visibility.
