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The global vegan supplements market was valued at USD 10.93 billion in 2024 and is projected to rise to USD 11.48 billion in 2025. By 2032, it is expected to reach USD 16.54 billion, registering a CAGR of 5.35% during 2025–2032. In 2024, North America dominated the market, accounting for 46.94% of global revenue.
Vegan supplements, made entirely from plant-based sources, are becoming increasingly popular as consumers adopt ethical, sustainable, and health-focused lifestyles. They serve as alternatives to animal-derived products and support values tied to environmental protection and animal welfare. Leading players such as Roquette Frères, Kerry Group plc, Nestlé S.A., Abbott Laboratories, and Amway Corporation are emphasizing innovation, expanding market presence, and pursuing strategic collaborations and acquisitions to strengthen their positions.
These supplements are specifically designed to meet the nutritional requirements of individuals following vegan diets, ensuring they align with both health objectives and ethical considerations.
Information Source: https://www.fortunebusinessinsights.com/vegan-supplements-market-113423
Impact of U.S. Tariffs
U.S. tariff policies have influenced the global supplements industry, including the plant-based segment. While key vitamins—such as A, D, E, K, C, and B-complex—have received exemptions for being classified as "strategic security and humanitarian supplies," the market remains cautious. Rising costs and supply chain disruptions, particularly for botanical ingredients, are ongoing concerns. According to Kline + Company (April 2025), these exemptions have offered short-term relief to manufacturers importing raw materials from China, but risks of lower-quality or adulterated ingredients entering the supply chain persist, potentially impacting product standards.
Market Trends
A key emerging trend in the vegan supplements market is the growing preference for clean-label products. Consumers are increasingly avoiding artificial additives and demanding transparency in ingredient sourcing, which is boosting the demand for naturally derived and minimally processed plant-based supplements.
Market Growth Drivers and Challenges
The rising adoption of plant-based diets and growing awareness of animal welfare are major factors pushing consumers toward vegan supplements. Ethical considerations and the environmental benefits of plant-based nutrition are accelerating this shift. However, the market faces limitations due to allergen risks, as ingredients such as soy, pea, and rice proteins can cause allergic reactions, restricting their appeal to certain consumer groups.
Segmentation Insights
Vitamins lead the market due to their essential role in immune support and metabolic health, while soy remains the dominant source for its high protein content, cost efficiency, and wide availability. Chewable supplements are the most popular form, particularly among children and seniors, thanks to their taste and ease of consumption, and mass merchandisers hold a significant share due to their extensive reach and diverse product offerings.
Regional Overview
The market is geographically divided into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. In 2024, North America maintained its lead due to its advanced retail infrastructure, strong consumer awareness, and increasing demand for plant-based nutrition.
Report Scope
This report provides a detailed analysis of market leaders, key trends, segment performance, and regional developments. It also examines changing consumer behavior and its implications for future industry growth.
Key Market Players
- Danone S.A. (France)
- Roquette Frères (France)
- Glanbia plc (Ireland)
- Kerry Group plc (Ireland)
- Nutrazee (India)
- Amway Corporation (U.S.)
- MusclePharm Corporation (U.S.)
- Nestlé S.A. (Switzerland)
- Abbott Laboratories (U.S.)
- Plant Fusion (U.S.)
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Recent Development
May 2025: Eat Just launched “Just One,” a vegan protein powder made entirely from mung beans. It is now available in the United States through Whole Foods Market and the Purple Carrot online platform.
