You’ve got a killer product, but if no one knows about it, you’re just yelling into the void. A PR agency builds your cred, lands media coverage, and makes you look legit to investors and users.
Unlike marketing, which chases sales, PR’s about trust and visibility. Think of how Slack or Airbnb used PR to become big names before splashing cash on ads.
Not every PR agency gets startups, though. Some, like 9FigureMedia, spin tech into stories that click with regular folks. Others, like Hotwire Global and Dove, lean on data to hit niche crowds. Picking one’s tough when you’re swamped with code and investor pitches. Let’s check out some data-backed options.
What Makes a PR Agency Awesome for Startups?
A great PR agency speaks tech, moves fast, and shows results. Here’s what you need:
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Tech smarts: They get SaaS, AI, or fintech. Hotwire Global has worked with big dogs like Dropbox and Salesforce.
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Media hookups: They know editors at TechCrunch or Wired and can get your story out there.
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Crisis control: If your app tanks or you get bad press, they can handle it without making it worse.
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Proof of impact: They track media hits, social buzz, or traffic spikes to show they’re worth it.
A founder I know hired a PR agency for his AI startup. They got him in Forbes, which kicked off investor talks. But it took months, and he wished they’d hit niche tech blogs sooner. PR’s a slow game, but it’s clutch for startups needing traction.
Top PR Agencies for Tech Startups
Using data from 2024 O’Dwyer’s rankings and client feedback from PR agency review, here are three standout PR agencies for tech startups, based on media placements and campaign results.
1. Hotwire Global
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