If you're running a business online, your website needs to do more than just look good—it needs to work hard for you. That means integrating the right tools and features that help you streamline operations, connect with customers, and drive results. Fortunately, Squarespace makes this easier than ever with a variety of powerful integrations built right into its platform.
Whether you’re running an online store, offering services, or promoting a brand, there are certain integrations every business should be using on Squarespace. And before you get started, don’t forget—you can apply a Squarespace discount code to save on your plan and access many of these features at a lower cost.
In this post, we’ll cover the top Squarespace integrations every business should consider—and how you can use them to elevate your site and operations.
1. Google Workspace – Professional Email + Collaboration
One of the first integrations every business should set up is Google Workspace. This allows you to create a professional email address that matches your domain (like info@yourbusiness.com), along with access to tools like Google Calendar, Google Docs, and Google Drive.
Benefits:
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Builds trust with customers through branded email
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Streamlines communication and collaboration
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Easily manages bookings and team tasks
Squarespace makes it simple to connect Google Workspace right from your dashboard. Plus, new customers can get the first year free when signing up with certain plans—just another way to maximize your savings alongside a Squarespace discount code.
2. Mailchimp – Email Marketing Automation
Email marketing is still one of the most effective ways to reach your audience, and Mailchimp integrates seamlessly with Squarespace. Use it to collect emails, automate campaigns, and nurture leads directly from your website.
Features include:
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Newsletter sign-up blocks
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Automated welcome emails
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Subscriber tagging and segmentation
This integration is ideal for eCommerce sites, bloggers, and service providers who want to build customer loyalty and drive repeat business.
3. Stripe & PayPal – Payment Processing
If you're selling products or services, Stripe and PayPal are must-have integrations for accepting payments. Squarespace supports both platforms natively, allowing you to offer secure and flexible payment options to your customers.
With these integrations, you can:
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Accept all major credit cards
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Offer one-click checkout with PayPal
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Receive instant payment notifications
You’ll need a Business or Commerce plan to use these features, which is a perfect time to apply a Squarespace discount code and save on your upgrade.
4. Acuity Scheduling – Online Appointments
If you run a service-based business—like coaching, consulting, or health & wellness—Acuity Scheduling is a must-have. Owned by Squarespace, this tool lets your clients book appointments online, pay in advance, and even fill out intake forms.
Top features include:
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Real-time availability
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Automated reminders
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Calendar syncing
You can add Acuity as a scheduling page or a pop-up on your Squarespace site, providing a seamless experience for both you and your clients.
5. Instagram & Social Media Integrations
Social proof and visual content are essential for modern businesses. Squarespace makes it easy to connect your Instagram, Facebook, LinkedIn, and X (formerly Twitter) accounts directly to your site.
Why it matters:
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Display real-time Instagram feeds on your site
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Auto-publish blog posts to Facebook or LinkedIn
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Enable social sharing on products and blog posts
This not only builds engagement but also boosts traffic and conversions from your social media channels.
6. Google Analytics – Data-Driven Decisions
If you want to grow your business online, you need to understand your website’s performance. Google Analytics integrates directly with Squarespace to give you detailed insights into your traffic, user behavior, top-performing pages, and more.
With this data, you can:
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Optimize your marketing efforts
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Identify high-converting pages
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Improve bounce rates and user flow
Setting it up is as easy as copying and pasting your tracking ID into the Squarespace settings panel.
Final Thoughts
Integrating the right tools into your Squarespace site can transform it from a simple website into a full-powered business hub. From booking systems and payment gateways to email marketing and analytics, Squarespace supports the features you need to grow and succeed.
And don’t forget—many of these advanced features are only available with upgraded plans. That’s why it’s the perfect time to use a Squarespace discount code and get the best value possible on your subscription.
Whether you’re launching a new site or leveling up an existing one, the right integrations—and a smart discount—can make all the difference.
