The South Korea Influencer Marketing Platform Market is witnessing accelerated digital transformation driven by K-culture exports and rising social media engagement. South Korea Influencer Marketing Platform Market analysis underscores dynamic market dynamics, with brands leveraging targeted influencer campaigns to maximize business growth and adapt to evolving consumer preferences.
The South Korea Influencer Marketing Platform Market is estimated to be valued at USD 291.4 Mn in 2025 and is expected to reach USD 1241.2 Mn by 2032, growing at a CAGR of 23.00% from 2025 to 2032.
Market Size and Overview
This market report underscores a robust market forecast driven by rising smartphone penetration and social media usage. Comprehensive market insights reveal that integration of AI-driven analytics is reshaping vendor offerings and addressing evolving market challenges. Early indications of South Korea Influencer Marketing Platform Market share fragmentation point to rising opportunities for specialized solutions. In addition, this market report defines the market scope across platform models, influencer categories and end-user industries to guide stakeholders, highlighting the expanding industry size underpinning digital advertising budgets and narrowing regional industry share disparities.
Market Segments
Our South Korea Influencer Marketing Platform Market report categorizes the landscape across three core market segments. By platform model, offerings include SaaS-based, agency-led and self-service platforms; SaaS-based solutions remained dominant in 2024, while agency-led models grew fastest with a 31% CAGR in early 2025, driven by customized campaign support. Under influencer category, mega, macro, micro and nano influencers represent subsegments—macro influencers drove peak engagement in 2024, but nano influencers recorded the fastest uptake at 35% growth in H1 2025. For end-user industry segmentation, retail & e-commerce led in revenue, and beauty & personal care emerged as the fastest-growing vertical with a 29% surge in 2025.
Market Drivers
One primary market driver is the accelerating mobile commerce trend in South Korea, where smartphone users surpassed 80 million in 2024. The South Korea Influencer Marketing Platform Market revenue surged to USD 256 Mn in 2024, reflecting a 42% year-on-year increase fueled by influencer-driven mobile activations. Government incentives for digital advertising and policy frameworks to protect influencer sponsorship transparency bolstered trust, unlocking fresh market opportunities and fueling sustained market growth through 2025.
Segment Analysis
Focusing on the influencer category segment, macro influencers generated approximately USD 115 Mn in market revenue in 2024, solidifying their dominant position. Conversely, nano influencers, with average campaign budgets below USD 3,000, demonstrated the fastest growth at a 38% rate in H1 2025, as small and mid-sized brands leveraged higher engagement rates. This market analysis underscores how tailored micro-campaigns are redefining market dynamics and unlocking business growth in niche communities.
Consumer Behaviour Insights
Recent consumer insights indicate a marked preference for short-form video content, with 72% of Korean consumers engaging with micro-vlogs on social platforms in 2025, according to a Digital Korea survey. Pricing sensitivity rose in 2024, as 65% of emerging brands opted for micro- and nano-influencer packages under USD 5,000 to optimize ROI. Additionally, sustainability preferences influenced 58% of campaigns, with brands collaborating with eco-conscious influencers to enhance authenticity and address market restraints related to greenwashing concerns. These shifts reflect broader industry trends towards personalization and authentic storytelling, highlighting evolving market opportunities.
Key Players
• TikTok Creator Marketplace
• AJ Marketing
• KOLsquare
• Linfluencer
• Mavive
• SocialFluence Korea
• DynamiK Influencer Hub
• InfluencerPro Korea
• NextGen Influencer Solutions
• TrendCreator Korea
• ViralReach
• BrandConnect Hub
In 2024, TikTok Creator Marketplace unveiled enhanced AR interactive features, driving a 28% increase in campaign conversion rates; AJ Marketing expanded its influencer network by 40% across second-tier cities; and KOLsquare scaled micro-targeting capabilities, enabling clients to achieve 35% higher engagement in Q1 2025. Linfluencer launched an AI matching engine in H2 2024, reducing average campaign planning time by 45%, and Mavive entered the beauty sector with a dedicated platform module in 2025, securing partnerships with five leading K-beauty brands. These market companies collectively demonstrated robust business growth and resilience.
Key Winning Strategies
In 2025, TikTok Creator Marketplace introduced AR-driven influencer campaign builders, reducing production timelines by 30% and elevating campaign ROI by 22%. AJ Marketing’s 2024 deployment of an AI-based influencer matching algorithm slashed campaign setup time by 40%, boosting client satisfaction scores by 18%. In 2025, KOLsquare pioneered a micro-influencer ambassador program targeting Gen Z niches, resulting in a 50% uplift in engagement rates for beauty clients, offering a template for effective market growth strategies.
FAQs
1. Who are the dominant players in the South Korea Influencer Marketing Platform Market?
TikTok Creator Marketplace, AJ Marketing and KOLsquare lead by revenue and network depth, while Linfluencer and Mavive are notable for technology-driven and sector-specific expansions.
2. What will be the size of the South Korea Influencer Marketing Platform Market in the coming years?
The market size is projected to reach USD 1241.2 Mn by 2032, driven by sustained CAGR of 23% from 2025 to 2032 underpinned by mobile and social commerce growth.
3. Which end-user industry has the largest growth opportunity?
Beauty & personal care emerged as the fastest-growing vertical with a 29% surge in 2025, though retail & e-commerce remains the largest segment by revenue.
4. How will market development trends evolve over the next five years?
Key market trends include AI-enabled campaign optimization, AR/VR engagement tools, and rising demand for nano- and micro-influencer programs to drive personalized content.
5. What is the nature of the competitive landscape and challenges in the South Korea Influencer Marketing Platform Market?
Competition is fragmented, with challenges around influencer fraud detection, privacy regulations, and maintaining campaign authenticity amid rising regulatory scrutiny.
6. What go-to-market strategies are commonly adopted in the South Korea Influencer Marketing Platform Market?
Leading strategies include AI-driven influencer matching, AR-enabled content tools, tiered pricing for micro- and nano-influencer services, and sector-specific platform modules to capture industry-specific opportunities.
Get more insights on: South Korea Influencer Marketing Platform Market
Get this Report in Japanese Language: 韓国のインフルエンサーマーケティングプラットフォーム市場-
Get this Report in Korean Language: 한국인플루언서마케팅플랫폼시장
Get more related Articles on: Solar Panel Recycling: A Sustainable Solution to E-Waste Management
About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191__
Comments
0 comment