According to Fortune Business Insights the global point-of-use water treatment systems market size was valued at USD 24.32 billion in 2024. The market is projected to grow from USD 26.37 billion in 2025 to USD 46.35 billion by 2032, exhibiting a CAGR of 8.4% during the forecast period. Point-of-Use (POU) water treatment systems are installed at specific water outlets like kitchen sinks, bathroom showers, and faucets in homes or commercial buildings. Designed for low-volume treatment, they serve as the final stage of purification. When combined with point-of-entry systems, they ensure comprehensive water purification, including contaminant removal and softening.
Fortune Business Insights™ publishes this information in a report titled, "Point of Use Water Treatment Systems Market, 2025-2032". As per the report, the market is expected to grow during the projected period due to increasing awareness regarding water-borne diseases.
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Segmentations Analysis:
Countertop Filters to Lead Market Due to High Demand
By product type, the market is divided into under the counter filters, countertop filters, pitcher filters, faucet-mounted filters, and others. Countertop filters are expected to lead the global market due to their increasing plumbing sector demand.
RO Filter Segment to Dominate Market Due to its Excellent Features
Based on category, the market is classified into RO filters, UV filters, gravity filters, and others. RO filters segment is anticipated to dominate the market due to its excellent features and feasibility.
Residential Segment to Be the Fastest-Growing Application
On the basis of application, the market is bifurcated into residential and light commercial. The residential segment holds the highest market share due to increasing adoption of these point of use water treatment systems in residential projects.
Geographically, the market share is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Report Coverage:
The research report covers insightful data regarding recent developments and trends in the industry. Drivers and restraints affecting the market growth during the forecast are highlighted further in this report. Also, the impact of COVID-19 pandemic on market expansion is mentioned along with recent business development strategies adopted by the leading players. A list of key market players is given with regional insights on segmented market areas.
Drivers & Restraints:
Rising Adoption of Smart Water Treatment Systems to Augment Growth
The market is expected to grow significantly during the forecast period due to increasing awareness regarding water-borne diseases. The rising demand for smart water treatment systems is anticipated to drive the market in the coming years. Also, various environmental campaigns conducted by governments and social workers are projected to bolster the global point of use water treatment systems market growth.
Competitive Landscape:
New Product Launch Allow Companies to Enhance their Product Portfolio
The leading market players focus on forming strategic alliances and partnerships with supporting organizations. Also, the companies adopt recent technologies to introduce new product ranges and enhance their product portfolio.
List of the Key Players in the Point-of-Use Water Treatment Systems Market:
- A. O. Smith Corporation (U.S.)
- Brita Gmbh (U.S.)
- Helen of Troy Limited (U.S.)
- Pentair PLC (U.S.)
- Culligan International Company (U.S.)
- Unilever PLC (U.K.)
- Panasonic Corporation (Japan)
- LG Electronics (South Korea)
- Best Water Technology Group (Austria)
- Kent RO Systems Ltd. (India)
- Coway Co. Ltd. (South Korea)
- Katadyn Group (Switzerland)
- Eureka Forbes Ltd. (India)
Key Industry Development:
December 2021: Culligan and Waterlogic Group Holdings joined hands to develop sustainable water purification, treatment, and filtration services. With this collaboration, both companies combined their expertise to expand into new markets, including the U.S. and strengthen their existing distribution networks.
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