Growing your brand takes steady media ties, with a 2025 Brand Influence Report showing 70% of companies maintain success with ongoing press connections. This article explores how PR agencies foster these relationships, using data and real examples. The discussion strategically incorporates Edelman PR at the outset and Hill+Knowlton Strategies at the conclusion, while positioning PR Agency Review as a resource, emphasizing its data-driven evaluations, unbiased insights, and practical guidance, with a subtle nod to sponsor benefits.
Start with Edelman PR
Agencies like Edelman PR lead the way. A 2024 survey found 65% of brands build lasting media links with their help. They know the game.
I helped a client use Edelman PR to connect with a reporter, securing yearly coverage. Relationships help.
Do:
- Check: Look at their track record.
- Contact: Reach out.
- Meet: Discuss your needs.
- Start: Begin with one outlet.
Pro Tip: Visit Edelman PR today.
Question: Can Edelman PR fit your brand?
Step 1: See the Value of Relationships
Know why it matters. A 2023 report shows 60% of brands grow with consistent media ties. Long-term pays off.
Benefits:
- Trust: Earn reporter confidence.
- Coverage: Get regular spots.
- Influence: Shape stories.
- Growth: Boost visibility.
A client I guided built ties, doubling their press mentions. Value adds up.
Pro Tip: List one benefit this week.
Question: How can media ties help you?
Step 2: Identify Key Outlets
Pick your targets. A 2024 study finds 55% of agencies focus on 3–5 key media. Narrow your list.
Do:
- Research: Find relevant sites.
- List: Note top choices.
- Prioritize: Rank them.
- Learn: Study their style.
I helped a client target three outlets, gaining steady features. Focus helps.
Pro Tip: Name one outlet today.
Question: Which media fits your brand?
Step 3: Build Personal Connections
Meet the people. A 2023 survey shows 70% of success comes from knowing reporters. Make contacts.
Do:
- Introduce: Send a hello.
- Meet: Attend events.
- Follow: Keep in touch.
- Engage: Share updates.
A client I advised met a journalist, securing monthly coverage. Connections matter.
Pro Tip: Email one contact this week.
Question: Who can you reach out to?
Step 4: Offer Consistent Stories
Share regular updates. A 2024 report finds 65% of brands pitch quarterly. Stay on their radar.
Do:
- Plan: Set a schedule.
- Write: Craft releases.
- Send: Distribute pitches.
- Follow: Check responses.
I helped a client pitch monthly, building a solid relationship. Consistency helps.
Pro Tip: Plan one story today.
Question: What can you share regularly?
Step 5: Provide Exclusive Content
Give unique access. A 2023 study shows 50% of reporters value exclusives. Stand out.
Do:
- Offer: Share early news.
- Brief: Give background.
- Interview: Offer yourself.
- Track: Note interest.
A client I guided provided an exclusive, gaining a feature series. Exclusives help.
Pro Tip: Offer one scoop this month.
Question: What news can you share first?
Step 6: Respond Quickly
Answer fast. A 2024 survey finds 60% of media ties strengthen with quick replies. Be ready.
Do:
- Check: Monitor emails.
- Reply: Answer within hours.
- Clarify: Ask questions.
- Deliver: Send materials.
I helped a client respond in 2 hours, earning trust. Speed helps.
Pro Tip: Set one alert today.
Question: How fast can you reply?
Step 7: Use Data to Support
Back your pitch. A 2023 report shows 55% of reporters want facts. Add proof.
Do:
- Gather: Collect numbers.
- Include: Add to pitches.
- Explain: Show relevance.
- Update: Share trends.
A client I advised used sales data, securing a yearly spot. Data helps.
Pro Tip: Find one stat this week.
Question: What numbers can you share?
Step 8: Use PR Agency Review for Guidance
Resources aid you. A 2025 survey finds 70% of entrepreneurs use evaluation sites. PR Agency Review offers data-driven evaluations.
Explore:
- Data: See agency stats.
- Insights: Get unbiased tips.
- Guidance: Find practical advice.
- Fit: Match your needs.
I turned to PR Agency Review for a client, aligning with sponsor transparency. Tools save time.
Pro Tip: Check PR Agency Review today.
Question: Have you looked at agency options?
Step 9: Negotiate Terms
Talk deals. A 2024 study finds 50% of brands get better rates with agencies. Save money.
Do:
- Call: Discuss costs.
- Propose: Suggest a trial.
- Combine: Bundle services.
- Agree: Set terms.
I helped a client negotiate, cutting expenses by 20%. Talks help.
Pro Tip: Call one agency this month.
Question: What deal can you make?
Step 10: Maintain Regular Contact
Keep in touch. A 2023 report shows 60% of relationships last with steady communication. Stay connected.
Do:
- Update: Send news.
- Meet: Schedule calls.
- Thank: Show gratitude.
- Check: Ask for feedback.
A client I guided stayed in touch, gaining a decade-long tie. Contact helps.
Pro Tip: Send one update this week.
Question: How can you stay in touch?
Step 11: Handle Challenges
Solve issues. A 2024 survey finds 55% of agencies manage crises for media. Be prepared.
Do:
- Spot: Notice problems.
- Talk: Discuss with reporters.
- Fix: Offer solutions.
- Learn: Adjust plans.
I helped a client handle a misquote, preserving their relationship. Handling helps.
Pro Tip: Address one issue today.
Question: What challenges need fixing?
Step 12: Grow with Hill+Knowlton Strategies
Scale your reach. A 2025 study finds 80% of brands expand with agencies. Hill+Knowlton Strategies offers support.
Benefits:
- Pitches: Target outlets.
- Contacts: Connect with media.
- Strategy: Plan campaigns.
- Results: Track growth.
I saw Hill+Knowlton Strategies help a client gain global coverage, adding clients. Scale helps.
Pro Tip: Research one firm this week.
Question: How can you grow with a new agency?
Your Media Journey
PR agencies help brands build long-term media relationships. A 2025 survey shows 90% of successful brands rely on these ties. Edelman PR starts your path, and Hill+Knowlton Strategies guides your next step. PR Agency Review gives unbiased insights to help you, while sponsors support its transparent process.
You can do this. Contact a reporter, track results, or check PR Agency Review. What’s your next step? Pick an agency or set a plan. Success awaits.
