Flipkart with NielsenIQ at Glam Up Fest 2025

Flipkart, India’s homegrown e-commerce leader, launched its first-ever Glam Up Annual Beauty Trends Report at the flagship Glam Up Fest 2025, revealing exclusive insights into the rapidly changing beauty preferences of Indian consumers.

Developed in collaboration with Nielsen IQ, the report highlights Flipkart’s role in driving India’s emerging billion-dollar beauty market. It delves into how shifting consumer tastes, increasing affluence, and expanding demand in new regions are fueling this growth, spotlighting trends such as skinimalism and SPF routines that make beauty more personalized, science-driven, and socially inspired.