The global dietary supplements market was valued at USD 86.77 billion in 2023 and is projected to increase from USD 93.46 billion in 2024 to USD 182.52 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.73% during 2024–2032. In 2023, the Asia Pacific held the largest share of the market at 41.97%.
Dietary supplements are oral products that contain one or more dietary ingredients. Market growth is being fueled by the rising popularity of sports nutrition and performance-enhancing supplements, along with growing consumer awareness about meeting daily micronutrient needs. Increasing spending on health and wellness products further supports market expansion.
Government initiatives promoting herbal supplement production are also shaping growth. For example, in March 2021, India’s Ministry of AYUSH introduced the Centrally Sponsored National AYUSH Mission (NAM), which provides subsidies of 30%, 50%, and 75% for cultivating nearly 140 medicinal and herbal plant varieties.
The COVID-19 pandemic initially disrupted global supply chains and trade, but it ultimately created strong demand for dietary supplements across developed and developing regions. This demand surge was largely driven by the role of supplements in strengthening immunity and reducing potential health risks.
Information Source: https://www.fortunebusinessinsights.com/dietary-supplements-market-102082
Segmentation Insights
The market is segmented by type, form, application, end user, and distribution channel. Vitamins lead the type segment due to their essential role in preventing deficiencies and maintaining overall health. Tablets dominate the form segment because they are cost-effective, stable, and easy to store and transport. By application, general health is the leading category, supported by a growing focus on preventive healthcare.
Among end users, adults account for the largest share, reflecting higher awareness of fitness and lifestyle improvement. From a distribution standpoint, pharmacies hold the top position, as many consumers seek professional guidance when purchasing supplements.
Market Drivers and Challenges
The rising emphasis on preventive healthcare—particularly among aging populations and people with chronic illnesses—is a key growth driver. Ongoing innovation by established brands and new entrants is also expanding product availability. However, the relatively high price of supplements continues to limit adoption in cost-sensitive markets.
Regional Outlook
Asia Pacific is expected to remain the dominant region, with a strong CAGR of 8.50% through 2032, supported by growing health awareness and higher nutrition-focused spending. North America is also recording steady growth, largely due to the prevalence of chronic conditions such as obesity and diabetes.
Competitive Landscape
Key players are focusing on product innovation, diversification, and global expansion strategies. Efforts to scale production and launch targeted marketing campaigns are strengthening market presence. For example, Nestlé S.A. continues to broaden its product offerings while enhancing its international reach to meet rising demand.
Major Companies in the Market
- Amway Corp (U.S.)
- Abbott (U.S.)
- Nestlé S.A. (Switzerland)
- Herbalife Nutrition Ltd. (U.S.)
- Archer Daniels Midland Company (U.S.)
- Glanbia Nutritionals (U.S.)
- Otsuka Holdings Co. Ltd. (Japan)
- Arkopharma (France)
- Pfizer Inc. (U.S.)
- GlaxoSmithKline plc (U.K.)
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Recent Development
In November 2023, Abbott introduced an enhanced version of its PediaSure nutritional supplement, featuring its proprietary Nutri-Pull system. The updated formula includes vital nutrients such as vitamins C and D, vitamin K2, and casein phosphopeptides (CPPs), designed to support children’s growth and overall nutritional health.
