9 ways to implement ABM strategies for B2B companies
Personalized marketing is a must in today’s aggressive B2B environment. ABM is a powerful way to target high-value accounts with personalized campaigns. By focusing resources on specific target accounts, B2B companies can boost their return on investment and enhance engagement.
Most organizations (49%) will manage 15-100 accounts per quarter. On average, companies running ABM strategy have a 90% engagement rate with their accounts. Companies can get up to 50% better customer re-engagement by using an ABM strategy and personalized messaging.
This blog post outlines nine practical ways to put ABM strategy into practice that will boost your B2B company’s success.
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