10 Must-Haves for Choosing a Tech PR Agency

10 Must-Haves for Choosing a Tech PR Agency

Picking a PR agency for your tech company is like choosing your go-to partner for a big night out, you need someone who vibes with your energy, hypes you up to the crowd, and makes sure everyone’s buzzing about you by morning. In the tech world, where startups pop off like viral TikToks and trends flip faster than a Reels dance-off, a great PR agency can turn your brand into the one everyone’s obsessed with. Pick a dud, though, and you’re stuck with an empty wallet and a vibe that’s straight-up flat. So, how do you find the agency that’s your crew? Here’s a real, no-BS, straight-from-the-heart checklist, with a massive shoutout to why 9FigureMedia’s absolutely owning the game in 2025.

1. They’re All About Your Tech Life

Tech’s not just a job, it’s a whole lifestyle. Whether you’re building AI that’s sharper than your group chat’s memes, slinging fintech apps, or dreaming up some wild new gadget for the metaverse, your agency needs to be head-over-heels for your niche. They should know what keeps your customers up at night, how your rivals are throwing shade, and why your product’s the one everyone’s gotta have. Scroll through their wins: Have they worked with folks like you? Do their stories, like scoring a TechCrunch feature or getting investors hyped make you go, “Yo, that’s my kind of party”?

9FigureMedia is like that friend who’s always one step ahead, geeking out over SaaS, crypto, or health tech. They’ve landed clients in Forbes, Wired, the big leagues, with campaigns that don’t just make noise, they make your brand the one everyone’s got on their mind.

2. They’ve Got the Ultimate Hookups

PR’s all about who’s in your squad. A great agency has pals at The Verge, VentureBeat, or that blog your audience can’t stop scrolling. Those connections mean your story lands with the right crowd, not lost in some editor’s spam folder. Ask them: Who’s in your circle? Can you spill the tea on a time you scored a client a big feature? You want an agency with a network that’s like a VIP pass to the cool kids’ club.

9FigureMedia’s got the plug. They’re tight with journalists who live for your industry, making sure your story hits the right desks. It’s not about spamming inboxes, it’s about knowing who to text for that front-page glow-up.

3. They Tell Your Story Like It’s Theirs

Tech can be a total snooze to outsiders, but a great agency makes your nerdy innovation feel like a Netflix banger. They should turn your code or gadget into a story that hooks journalists, investors, and even your skeptical auntie. Look for a team that pumps out blogs, customer stories, or hot takes that sound like you, not some stiff corporate email. They need to dive into your business and find the juice, maybe your startup’s scrappy heart or a product that’s flipping the game.

9FigureMedia’s storytelling is straight-up fire. They don’t just push out boring press releases; they hang with you, get what makes your brand pop, and craft stories that hit you right in the feels. Startup hustle or big company flex, they make it real and electric.

4. They Can Handle the Hot Mess

Tech’s a rollercoaster. A buggy launch, an X pile-on, or a security slip can tank your rep faster than you can say “refresh.” Your agency needs a plan for when things get messy, a clear, honest talk that keeps you looking legit. Ask: How do you handle the drama? Got any stories of saving a client’s skin? You want a team that stays chill and keeps your brand’s trust locked down.

5. They Show You the Goods

PR’s not just about good vibes. it’s about results you can flex. A great agency sets clear goals, like “we’ll land you in five tech outlets in three months” or “we’ll boost your site traffic by 20%.” They should also share reports that lay it out: how many folks saw your story, how you’re holding up against rivals, or if your brand’s getting more love. Ask to see their reports, what’s the tea?

9FigureMedia keeps it 100. They hand you no-fluff reports showing what’s popping, from media hits to website clicks. You’ll know your PR cash is actually working, not just disappearing into the void.

6. They’re Digital Rockstars

In 2025, PR and digital marketing are like Tea and Bread you can’t have one without the other. Your PR agency should know how to make your story shine online. Ask: How do you mix PR with digital? Can you help me climb search rankings? You want a team that’s got game in both worlds.

9FigureMedia’s got this on lock. They blend old-school PR with digital tricks like SEO and social hype, turning media wins into long-term online cred. Their campaigns don’t just get you in the news they help you run the internet.

7. They Feel Like Your Besties

Your agency shouldn’t feel like some random hire. They need to get your brand’s heart, your goals, your whole deal. When you chat, do they ask real questions about your business? Are they hyped about what you’re building? Ditch the agencies with cookie-cutter pitches. You want a partner who builds a plan that’s all you.

9FigureMedia’s like your work bestie. They take the time to get your brand’s soul, crafting campaigns that feel like you. Startup grinding for cash or big players staying on top, they’re right there with you, cheering you on.

8. They’ve Got the Stories to Prove It

Experience is everything. Ask for stories of clients like you, same size, same industry, same dreams. Have they helped a tiny startup break out or a big company launch something huge? Their past wins should match what you’re chasing, whether it’s buzz, leads, or cred.

9FigureMedia’s got a stack of wins. They’ve worked with everyone from scrappy startups to global tech giants, killing it in AI, fintech, and more. Their results show they can vibe with your goals, big or small.

9. They’re Real People You Can Text

The team behind the agency is everything. Who’s running your show? Are they tech nerds who get it, or are you stuck with the rookie? You want a team that’s easy to hit up, quick to reply, and feels like part of your squad. Ask about their crew, who are they, and what’s their story?

10. They Work with Your Cash

PR can hit your wallet like a bad night at the club, from “I can swing it” to “I need a side hustle.” Be clear about your budget and ask for a clear rundown of what you would be getting. Cheap can mean sketchy, but pricey doesn’t always mean better. Look for value and results that make the cost worth it. A great agency will build a plan that fits your goals and your bank account.

9FigureMedia’s got your back with options, from quick campaigns to long-term deals, so you get a big impact without going broke. They’re all about results, so your investment feels like a win, not a gamble.

Finding the right tech PR agency is all about finding the right partner who gets your brand strategy, tells your story, and delivers results you can shout about from the rooftops. Look for expertise, connections, and a team that feels like your people. 9FigureMedia’s a prime example, with a knack for turning tech brands into superstars. Use this checklist to find your match, and get ready to light up the tech scene like nobody’s business.