Global Nail Care Market on Track for Sustainable Growth Through 2031, Powered by Wellness and Clean Beauty Trends

Global Nail Care Market on Track for Sustainable Growth Through 2031, Powered by Wellness and Clean Beauty Trends

United States of America – May 23, 2025 – The Insight Partners is excited to announce the publication of its latest industry research report, “Nail Care Market: An In-depth Analysis of the Global Nail Care Industry.” This newly released report delivers critical insights into the fast-growing nail care segment, projecting strong market growth through 2031, fueled by evolving consumer values and innovation.

Market Overview

The nail care industry is entering a new era defined by health-conscious, ethically-minded consumers. The demand for vegan, non-toxic, and sustainable beauty products is reshaping the product landscape. This report explores the transformative trends influencing the market—from shifts in consumer behavior to digital retail expansion and emerging technology in product development.

Key Findings and Insights

Market Growth Overview (2021–2023)

The nail care market experienced steady growth during this period, primarily due to the increasing popularity of at-home grooming, DIY beauty routines, and social media-driven beauty culture.

Primary Growth Drivers:

• Increased beauty awareness and self-care practices promoted by influencers

• Expansion of online and direct-to-consumer (DTC) sales channels

• Innovation in long-lasting, breathable, and toxin-free nail care products

• Rising preference for cruelty-free, clean-label, and eco-friendly offerings

Market Segmentation

By Product Type:

• Nail Removers

• Nail Polishes

• Nail Primers

By Distribution Channel:

• Hypermarkets and Supermarkets

• Specialty Stores

• Online Retail

Emerging Trends in Nail Care

Technological Advancements:

Product innovation is at the forefront, with breathable polishes, chip-resistant coatings, and sensitive-skin-safe removers leading the way.

Shifting Consumer Preferences:

Minimalist aesthetics, sustainable packaging, and chemical-free formulas are now key purchase drivers. Consumers are actively seeking products free from harmful ingredients like parabens and formaldehyde.

Regulatory Landscape:

Stringent regulations in the U.S. and Europe are accelerating the transition to safer, more transparent formulations—prompting companies to clean up ingredients and improve labeling.

Growth Opportunities

Opportunities for expansion and differentiation are abundant in the nail care market:

• Penetration into emerging economies with growing beauty awareness

• Brand partnerships with influencers and boutique beauty companies

• Launch of personalized nail care kits and recurring subscription models

• Integration of AR/AI for virtual try-on tools and interactive online shopping

Conclusion

The nail care Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2031 report provides much-needed insight for a company willing to set up its operations in the nail care market. Since an in-depth analysis of competitive dynamics, the environment, and probable growth path are given in the report, a stakeholder can move ahead with fact-based decision-making in favor of market achievements and enhancement of business opportunities.

About The Insight Partners

The Insight Partners is among the leading market research and consulting firms in the world. We take pride in delivering exclusive reports along with sophisticated strategic and tactical insights into the industry. Reports are generated through a combination of primary and secondary research, solely aimed at giving our clientele a knowledge-based insight into the market and domain. This is done to assist clients in making wiser business decisions. A holistic perspective in every study undertaken forms an integral part of our research methodology and makes the report unique and reliable.