India Beauty and Personal Care Market Forecast
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: INR 178.6 Billion
Market Forecast in 2033: INR 557.7 Billion
Market Growth Rate: 12.82% (2025-2033)
The India dietary supplements market size was valued at INR 178.6 Billion in 2024 and is projected to grow to INR 557.7 Billion by 2033, with an expected compound annual growth rate (CAGR) of 12.82% from 2025 to 2033.
India Dietary Supplements Market Trends:
The India dietary supplements market is growing rapidly, caused by a growing awareness of health and a shift towards health care that is preventive. Customers are increasingly choosing minerals, vitamins, and herbal supplements in order to combat nutritional deficiencies and improve the immune system. Furthermore, the advent of online shopping platforms makes these products more readily available, further increasing the demand. The demands of modern life and the frantic pace of life have led to a desire for quick, convenient nutrition such as protein powders and multivitamins growing in popularity.
Additionally the influence of celebrities and social media have played an important role in shaping the preferences of consumers especially for Generation Z. There is also an increase in the demand for plant-based and organic supplements, which is a reflection of the growing demand for clean-label and environmentally friendly products. Furthermore, the latest developments in the formulation of products including gummies as well as tablets that effervescent, are attracting an ever-growing number of consumers which includes both children and adults. The growing incidence of lifestyle-related illnesses such as obesity and diabetes, has increased the need for specific nutritional supplements.
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India Dietary Supplements Market Scope and Growth Analysis:
The India market for dietary supplements has huge growth potential, aided by the rising disposable incomes and growing middle class populations. The increasing emphasis on wellness and fitness along with government initiatives to promote nutrition, is fueling the market to expand. In addition, the increasing ageing population is causing the increased demand for joint health and bone supplements for joint care. Markets are also benefiting from the latest innovations in nutrition that are personalized which allows companies to offer custom-designed supplements that are in accordance with individual health requirements.
Furthermore, the increase in health stores and retail pharmacies in two and three Tier 3 cities is expanding the reach of market. The nutraceutical industry is experiencing massive investments, with local and international companies introducing new products to meet different consumer demands. Furthermore, growing awareness of sports nutrition has created opportunities for amino acid-based supplements in the world of fitness enthusiasts and athletes. With the increasing amount of research and development into functional ingredients this market is poised to continue growing, aided by changing consumer preferences and a thriving distribution network.
By the IMARC Group, the Top Competitive Landscapes Operating in the Industry:
- Amway India Enterprises Private Limited
- Herbalife International India Private Limited
- Dabur India Limited
- Abbott India Limited
- Kraft Heinz India Private Limited
- Himalaya Drug Company
- Sun Pharmaceutical Industries Limited
- GlaxoSmithKline Consumer Healthcare Limited
- Danone Nutricia International Private Limited
- Patanjali Ayurved Limited
India Beauty and Personal Care Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India beauty and personal care market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product Type:
- Vitamin and Mineral Dietary Supplements
- Herbal Dietary Supplements
- Protein Dietary Supplements
- Others
Vitamin and Mineral Dietary Supplements account for the majority of the market share
Breakup by Form:
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
Tablets holds the largest share of the industry
Breakup by Distribution Channel:
- Pharmacies and Drug Stores
- Supermarkets and Hypermarkets
- Online Channels
- Others
Pharmacies and Drug Stores represents the leading market segment
Breakup by Application:
- Additional Supplements
- Medicinal Supplement
- Sports Nutrition
Additional Supplements exhibit a clear dominance, accounting for the largest India dietary supplements market share
Breakup by End-Use:
- Infant
- Children
- Adults
- Pregnant Women
- Old-Aged
Regional Analysis:
- North India
- West and Central India
- South India
- East India
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Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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