According to the latest report by IMARC Group, titled “Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.
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Global Tissue Paper Market Dynamics:
Increasing Hygiene Awareness and Health Concerns:
In the pandemic tissue paper products emerged as essential items and people are now more aware of their hygiene practices which in turn drives the purchase of hygienic products globally. Symptoms for COVID-19 and other viral infections have pushed individuals toward using soft tissues and toilet paper being labeled as antibacterial maintenance products further fuels their use. Due to the increased hygiene awareness, the global demand for facial tissues, paper towels, and toilet paper products has surged resulting in an exponential increase in tissue paper production globally. Emphasis on clean health is likely to continue to impact the growth opportunities within the market for tissue paper products.
Growing Urbanization and Changing Lifestyles:
The expanding suburban population and the recently adopted lifestyles in these regions are major contributors to the tissue paper market. The pandemic has shifted the lifestyle of many alongside resulting in more working women and urban dwellers. With the spending of Disposable Income many individuals shift towards convenience products. These hygienic solutions provided by tissue paper for household and personal care needs are becoming more handy. Women working with children alongside smaller family sizes fuel the need for such products. The tissue paper products are now more readily available due to the ongoing demand stemming from these changes.
Focus on Sustainability and Eco-Friendly Products:
Advancing environmental awareness is affecting consumers’ choices and increasing demand for sustainable and ‘green’ tissue paper products. There is an increase in demand for products made from recycled fibers, bamboo, or other eco-friendly materials, as well as those containing little to no packaging. Responding to this change in demand, producers are increasingly incorporating market, research, and development activities aimed at producing green tissue papers and employing sustainable practices throughout the entire value chain. The tissue paper market is increasingly concentrating on these sustainable practices to stay competitive.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:
- Asia Pulp and Paper Group (APP)
- Georgia-Pacific LLC
- Kimberly-Clark Corporation
- Procter & Gamble Company
- Hengan International Group Company Limited
- CMPC S.A.
- Cascades, Inc.
- Jukebox Print Inc.
- Paper Mart Inc.
- Svenska Cellulosa AB
- Unicharm Corporation
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/tissue-paper-market
Global Tissue Paper Market Trends:
Certain dynamics are evident in the global market for tissue paper, including the emerging trends that are expected to impact it. One of the most important trends is the growing consumption of premium and value-added products. In addition to bare softness and strength, absorbent tissues enhanced with lotion or fragrance and packaged in appealing, soft-touch materials are gaining greater appeal. The willingness to pay premium prices for these products is increasing as the supply of high-quality non-woven fabric is expanding, which in turn drives innovation in their production.
The adoption of e-commerce channels for shopping for tissue paper products is rapidly increasing. More and more consumers are now using retail websites to purchase personal and household care items like tissue paper, which is contributing to the increased online shopping trend. This change in buying habits is impacting distribution strategies and opening new avenues for direct sales to consumers. Moreover, the market is witnessing a diversification trend as manufacturers develop specialized tissue paper products for automotive, industrial, and medical cleaning purposes.
Breakup by Product:
- Paper Napkin
- Paper Towel
- Facial Tissue
- Toilet Paper
- Wrapping Tissue
- Others
Breakup by Raw Material:
- Wood Free
- Wood Containing
- Recovered Fiber
Breakup by Application:
- Household
- Commercial
Breakup by Distribution Channel:
- Supermarkets & Hypermarkets
- Convenience Stores
- Online Stores
- Others
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance
- Market Outlook
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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