Standing out in music today means more than just talent. Your voice isn’t enough. Your image, message, and presence shape your path. In a world where anyone can upload a song in minutes, your brand becomes your power. It’s how people remember you. It’s how you stay relevant.

You’re not just a musician. You’re a brand.

• What story are you telling?
• What vibe are you giving off?
• Who’s watching?

Every successful artist builds a brand. This is where a trusted Music PR agency can help. You can’t do it all yourself. You need a team that understands your sound, values, and audience. That’s where 9Figure Media shines. They help musicians take control of their narrative. They don’t just pitch your name. They build your story.

1: Start With Your Story

People connect to people. Not sounds. Not beats. Stories. What made you start making music? What do you believe in? Who are you when the mic’s off? That’s your brand. Write it down.

• What city shaped you?
• What was your first song about?
• What keeps you going?

Don’t copy what works for others. Drake’s story works for Drake. Yours needs to work for you. Fans want authenticity. They want to see what’s behind the track. If you skip this step, your brand becomes shallow. People can tell. They’ll scroll past.

Your story should:

• Be personal
• Be consistent
• Be true

This story becomes your blueprint. Every press photo. Every post. Every track. They all go back to this.

Ask yourself:

• What do I want fans to feel when they hear my name?
• What themes run through my lyrics?
• Am I showing or hiding who I am?

You can’t build a strong image with weak roots. This story also helps your team promote you. A publicist can’t pitch what they don’t understand. When you work with a team like 9Figure Media, having your story locked in makes their job easier. And more effective.

Your story doesn’t need to be dramatic. It needs to be real. Keep it simple. Keep it honest. Then let it guide everything.

2: Define Your Visual Identity

First impressions are visual. Before someone hears your track, they see your profile photo. Your album cover. Your logo. Your outfits. These visuals should speak the same language as your music.

• Dark, moody beats? Use bold, minimal colors.
• Uplifting pop? Try bright, playful imagery.
• Streetwise bars? Keep it raw and real.

Look at your current pages.

• Do they match your sound?
• Would a new fan know what you’re about in five seconds?

Consistency builds memory.

Here’s how to build your visual brand:

• Pick 2–3 brand colors. Use them everywhere.
• Use 1 or 2 fonts. Stick to them.
• Choose a logo or wordmark that’s readable at any size.

Use the same style on:

• Instagram highlights
• Spotify banners
• TikTok thumbnails
• YouTube intros

This makes your content instantly recognizable. If your visuals shift too often, people forget you. If they feel fake, people stop trusting you. Visuals should feel like a natural extension of your sound. Don’t hire a random designer. Work with someone who listens to your music and gets your energy.

3: Claim Your Name Across All Platforms

You can’t build a brand if you don’t own it. If your name is different on every platform, people won’t find you. Or worse, they’ll follow the wrong account.

Pick one name. Use it everywhere. This is called “handle consistency.” It sounds boring, but it’s essential.

Here’s what to do:

• Check Instagram, YouTube, Twitter, TikTok, Spotify, and SoundCloud.
• Try to lock down the exact same username.
• Use a domain name that matches your artist name.

If your name isn’t available:

• Add “music” or “official” (but stay consistent)
• Avoid numbers or weird symbols

Once you’ve claimed your name:

• Set up a link-in-bio tool (like Linktree or Koji)
• Add the same bio to each platform
• Use the same profile photo and header image

This builds trust. Fans should never have to guess which page is yours. You’re not just doing this for fans. You’re doing it for blogs, agents, collaborators. They all check your pages. If they can’t find you, they move on.

4: Post With Purpose

Posting every day isn’t the goal. Posting with intention is. Random content confuses people. Your feed should show who you are and what you stand for.

Ask yourself:

• Does this post fit my story?
• Does it add value for my followers?
• Would I share this if I saw it as a fan?

You don’t need to go viral. You need to be clear.

Here’s what to post:

• Behind-the-scenes clips from the studio
• Short performance snippets
• Lyrics paired with visuals
• Personal notes about your journey
• Announcements for new drops, shows, or features

Use short captions. Stick to your voice. Your tone should match your music. If your songs are serious, don’t force jokes. If they’re fun, don’t sound cold.

Use tools like:

• Canva for quick visuals
• CapCut for mobile video edits
• Later or Buffer for scheduling posts

Build a simple content routine:

• Monday: Lyric or quote
• Wednesday: Behind-the-scenes or voice memo
• Friday: Music or throwback

You don’t have to be on every platform. Pick 2–3 where your fans are most active. Post regularly there.This helps your team pitch you. If your content tells a story, media outlets are more likely to feature you. So don’t just post for attention. Post to build your brand.

5: Use Short-Form Video Smartly

Short-form video drives discovery. TikTok, Instagram Reels, YouTube Shorts they’re built to help new people find you. But don’t chase trends blindly. Use these tools to amplify your sound.

Here’s what works:

• 15-second clips of you performing a hook
• Quick stories behind a lyric
• Showing how a beat was made
• “If you like [popular artist], you’ll love this track”

You don’t need high production. You need clear sound and emotion.

Keep these tips in mind:

• Grab attention in the first 3 seconds
• Use captions, even if you’re speaking
• End with a hook, question, or CTA (like “save this” or “drop a 🔥 if you feel it”)

Don’t treat these videos as separate from your brand.

They should reflect:

• Your visual identity
• Your message
• Your sound

And don’t post once and vanish. Post often. Watch what works. Adjust. If you hit 500 views today, try again tomorrow. Every viral artist started with zero. Many of 9Figure Media’s top clients first got noticed through a 12-second performance clip. Their team knows how to turn those moments into press-ready assets.

Short videos give you leverage. They open doors. Use them wisely.

6: Get Press That Builds Credibility

Anyone can post. Not everyone gets press. Being featured in respected outlets builds trust fast.

When someone Googles you, what do they find?

• Your SoundCloud?
• A random Reddit thread?
• Nothing?

Now imagine this:

• A well-written piece on a popular blog
• An interview on an industry podcast
• A feature in a known magazine

That builds credibility. You need press that matches your story. Not just any outlet.

This is where a smart Music PR agency like 9Figure Media helps. They don’t blast your name everywhere. They target platforms that align with your brand.

Good press should:

• Tell your story accurately