India Household Cleaners Market Outlook
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 10,358.0 Million
Market Forecast in 2033: USD 36,315.7 Million
Market Growth Rate: 14.96% (2025-2033)
The India household cleaners market size reached USD 10,358.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 36,315.7 Million by 2033, exhibiting a growth rate (CAGR) of 14.96% during 2025-2033.
India Household Cleaners Market Trends:
The household cleaners market in India is growing rapidly due to urbanization, increasing disposable income, and awareness of hygiene and health. Consumers are more discerning consumers and generally prefer green and sustainable cleaning products in alignment to their preferred lifestyle. They are also increasingly demanding multi-purpose cleaners that are convenient and affordable, with the urban consumer's time being limited, this is a great function to have. Along with the influence of global brands, the rapid growth of organized retail is bringing innovative products which have formulations/efficiencies to the Indian home care market. Overall there has been a clinically observable shift towards premium products and more specialized cleaning products such as floor disinfectant, toilet cleaners and kitchen degreaser.
Additionally digital penetration to a wide customer base through e-commerce networks has enabled household cleaning products reach even the backyard homes of consumers in Tier II and Tier III cities, leading to more people requiring more products all combined are leading to more growth in the market. Furthermore marketing efforts have been actively promoting health and wellness benefits which also affect the frequency of consumer purchases. As a result the market is increasingly competitive with domestic and foreign players investing in R&D to meet evolving needs of Indian households. As we progress, levels of economic growth and improving clean lifestyles, and increasing technological innovation.
For an in-depth analysis, you can refer free sample copy of the report: https://www.imarcgroup.com/india-household-cleaners-market/requestsample
India Household Cleaners Market Scope and Growth Analysis:
The India Household Cleaners Market is witnessing robust growth fuelled by rapid urbanisation, increasing consciousness towards hygiene and growing middle class preferring convenient cleaning solutions. In a nutshell, consumers are now more willing to adhere to specialised branded cleaners instead of using traditional methods, driving demand in product segments like floor cleaners, bathroom cleaners and kitchen cleaners. Also, organised retail penetration and aggressive marketing strategies of major players, has made household cleaners accessible and affordable to a larger target audience. Furthermore, online shopping is becoming a growing influence amongst the shoppers and consumers have a wealth of options and competition amongst brands.
The increase in usage of household cleaners is also an inspiring trend of innovation within the industry, as eco-friendly cleaner, herbal cleaners, and cleaners that are chemical free, are expanding into alternative products for environmentally conscious consumers. Also, premiumisation of products based on lifestyle changes and increased disposable income has given companies the capacity to differentiate their products, with additional features of fragrance, multi-surface use, and germ killing power. Moreover, Government initiatives promoting cleanliness and hygiene such as the Swachh Bharat Abhiyan campaign are key influencers of the market to create awareness and demand. Overall, the India Household Cleaners Market has a promising forecast, given that evolving consumer preference for products, the established distribution networks, anii increased product innovation.
India Household Cleaners Market Report Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India household cleaners market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product:
- Laundry
- Dishwashing
- Surface Cleaner
- Toilet Bowl Cleaner
- Window Cleaner
- Glass Cleaner
- Scourers
- Others
Breakup by Ingredients:
- Builders
- Solvents
- Surfactants
- Antimicrobials
- Others
Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Online
- Others
Breakup by Income Group:
- Middle (INR 2.5 lacs- INR 27.5 lacs)
- Low (Less than INR 2.5 Lacs)
- High (Greater than INR 27.5 lacs)
Breakup by Application:
- Fabric
- Kitchen
- Bathroom
- Floor
- Others
Breakup by Premiumization:
- Economy
- Mid-Sized
- Premium
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
- Hindustan Unilever Limited (Unilever)
- Rohit Surfactants Private Limited
- Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
- Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
- Jyothy Labs Limited
- Nirma Limited
- Fena (P) Limited
- Dabur India Limited
- S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
- Pitambari Products Private Limited
Key highlights of the Report:
- Recent Industry News
- Key Technological Trends & Development
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.
IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
Comments
0 comment