WhatsApp Business pricing depends on the type of plan and features your business needs. The free WhatsApp Business App is great for small businesses, while the WhatsApp Business API offers advanced automation, integrations, and bulk messaging for larger enterprises. Costs may include per-conversation rates set by Meta and service provider fees.
Running a business means staying connected with customers—and WhatsApp makes it easier than ever. The free WhatsApp Business App is perfect for small businesses just starting out, but when you’re ready to scale, the WhatsApp Business API opens the door to automation, bulk messaging, and seamless CRM integration. Pricing isn’t one-size-fits-all—it depends on Meta’s per-conversation charges and your provider’s service fees. Some businesses use it just for support, while others run entire marketing campaigns through it. Understanding WhatsApp Business pricing means you can choose the right plan, avoid overspending, and get the most value from every message you send.
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