The global vegan supplements market was valued at USD 10.93 billion in 2024. It is expected to grow from USD 11.48 billion in 2025 to USD 16.54 billion by 2032, registering a CAGR of 5.35% during the forecast period. North America led the market in 2024, accounting for a 46.94% share.
Vegan supplements—derived entirely from plant sources—have gained remarkable traction as consumers increasingly adopt holistic and ethical approaches to health and wellness. These products appeal to those seeking alternatives to animal-based supplements and align with sustainability and animal welfare values. Leading industry players such as Roquette Frères, Kerry Group plc, Nestlé S.A., Abbott Laboratories, and Amway Corporation are actively engaging in new product development, market expansion, partnerships, and acquisitions to maintain their competitive edge.
These supplements are specially designed to meet the nutritional needs of individuals following a vegan lifestyle, ensuring their dietary choices remain aligned with ethical and health preferences.
Information Source: https://www.fortunebusinessinsights.com/vegan-supplements-market-113423
U.S. Tariff Impact:
Tariffs imposed by the United States have had a noticeable influence on the global supplement industry, including the plant-based segment. While exemptions have been made for certain key ingredients—such as vitamins A, D, E, K, C, and B-complex, labeled as “strategic security and humanitarian supplies”—the overall industry remains cautious. Potential supply chain interruptions and rising costs for other ingredients like botanicals pose challenges. According to Kline + Company (April 2025), these exemptions have provided temporary relief, particularly for manufacturers sourcing ingredients from China. Nonetheless, concerns persist around the influx of substandard or adulterated raw materials, which may negatively affect product quality and market integrity.
Market Trends:
A growing trend shaping the vegan supplements sector is the consumer shift toward clean label products. With rising awareness about the potential harm of artificial additives, buyers are increasingly demanding transparency and naturally derived ingredients. This clean-label movement is expected to further bolster demand for minimally processed, plant-based supplements.
Market Drivers:
Increased Focus on Animal Welfare & Plant-Based Diets: Heightened awareness of ethical food sourcing and animal rights has driven the transition from animal-derived to plant-based nutritional sources. Vegan diets significantly reduce harm to animals and are being widely embraced for their environmental and moral benefits.
Market Restraints:
Allergy Risks: Despite the surge in popularity, the rise in allergic reactions to certain plant-based proteins—such as soy—could hinder market growth. Although soy, pea, and rice proteins are commonly used alternatives to animal-derived proteins, they may not be suitable for all consumers.
Segmentation Overview:
The market is segmented by type, source, form, and distribution channel. Vitamins lead the type segment, driven by their essential role in supporting immune health and metabolic functions. Soy is the dominant source, favored for its high protein content, cost-effectiveness, and wide availability. In terms of form, chewable supplements hold the largest share owing to their palatability, convenience, and popularity among both children and older adults. Among distribution channels, mass merchandisers account for a major share due to their extensive reach and diverse product selections.
Regional Insights:
Regional analysis covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa. North America held the dominant position in 2024, driven by advanced retail infrastructure, high awareness of plant-based lifestyles, and strong consumer demand.
Report Highlights:
This report provides in-depth analysis of the vegan supplements market, covering key players, current and emerging trends, segmental performance, and regional dynamics. It also sheds light on changing consumer behaviors and market developments shaping future growth.
Key Players in the Market:
- Danone S.A. (France)
- Roquette Frères (France)
- Glanbia plc (Ireland)
- Kerry Group plc (Ireland)
- Nutrazee (India)
- Amway Corporation (U.S.)
- MusclePharm Corporation (U.S.)
- Nestlé S.A. (Switzerland)
- Abbott Laboratories (U.S.)
- Plant Fusion (U.S.)
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Recent Developments:
- May 2025: Eat Just launched "Just One," a vegan protein powder made entirely from mung beans. The product is available at Whole Foods Market in the U.S. and online via Purple Carrot.
