United States air purifier market is projected to witness a CAGR of 6.95% during the forecast period 2025-2032, growing from USD 3.75 billion in 2024 to USD 6.42 billion in 2032F, owing to rising health awareness, pollution concerns, and indoor air quality issues. Consumers increasingly prioritize cleaner air, especially in urban areas and post-pandemic environments. Technological advancements such as HEPA filtration, smart connectivity, and energy efficiency are attracting both residential and commercial buyers. Government regulations and environmental standards also push for air purifier adoption. The market includes standalone units, HVAC-integrated systems, and portable purifiers, catering to a wide range of users seeking healthier indoor environments.
| Report Attributes | Details |
| Base Year | 2024 |
| Forecast Period | 2025-2032F |
| Historical Period | 2018-2023 |
| Projected Growth Rate | CAGR of 6.95% between 2025 and 2032 |
| Revenue Forecast in 2032 | USD 6.42 billion |
For instance, in August 2024, Daikin Industries launched two new plug-and-play air purifier models to effectively improve indoor air quality and give access to real-time insights on air quality. The MCK70Z and MC80Z models are compatible with Daikin’s Onecta application, enabling users to manage, oversee, and arrange air purification via a smartphone or tablet. Each unit features proprietary Streamer technology that effectively captures and breaks down fine, harmful particles, thereby guaranteeing cleaner and healthier air.
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Rising Respiratory Issues Along with Pollution Drive the United States Air Purifier Market
Increasing cases of asthma, allergies, and other respiratory ailments are driving demand for air purifiers in the United States. With rising sensitivity to pollutants, dust, and pet dander, consumers are turning to purification systems as a preventive health measure. Children and the elderly, particularly vulnerable to poor indoor air quality, are often the focus of purchases. As more homes and offices prioritize air health, purifiers are becoming a mainstream household item, influencing consistent year-over-year growth across urban and suburban markets.
Frequent wildfires in states such as California and Oregon significantly degrade air quality, leading to a surge in demand for air purifiers. Smoke particles infiltrate homes, triggering health concerns and prompting consumers to invest in indoor purification. This seasonal and regional pollution issue has raised national awareness about long-term air quality. Consequently, even consumers in less-affected regions are adopting air purifiers as a precaution, making air quality a national conversation and reinforcing sustained market demand across residential and commercial segments.
Smart Homes and IoT Integration to Shape the Market Dynamics
As smart homes become more popular, air purifiers are evolving with IoT capabilities, allowing remote monitoring and control via apps or voice assistants. These features cater to tech-savvy consumers who prioritize convenience and data-driven air quality management. Real-time feedback on pollutants and automated functionality based on air conditions have made purifiers more user-friendly and appealing. Integration with other smart systems, such as HVAC and home automation platforms, further strengthens demand, positioning air purifiers as essential components of connected living.
For instance, in January 2024, WELOV (AiDot) unveiled an upgraded version of its renowned P200 Pro Air Purifier, marking it as the first Matter-Certified air purifier available in the market. Matter, a standard for connectivity, harmonizes smart devices from various brands and platforms, facilitating smooth communication. The Matter P200 Pro air purifier allows users to easily incorporate it into their preferred smart home configurations, ensuring straightforward control and personalization, thus offering unparalleled convenience and adaptability.
Government regulations and certifications such as ENERGY STAR and LEED are boosting the adoption of efficient air purifiers. Builders and developers are increasingly integrating air quality solutions in compliance with environmental standards. This is especially true in commercial real estate and public infrastructure projects. The emphasis on sustainability and occupant well-being is leading to the adoption of advanced filtration systems in schools, offices, and hospitals. These green initiatives are steadily contributing to air purifier installations, especially in newly constructed or renovated buildings.
HEPA + Prefilter + Activated Carbon Segment Holds the Largest Market Share
The HEPA + Prefilter + Activated Carbon segment leads the United States air purifier market by offering a comprehensive solution that effectively addresses both particulate and gaseous indoor pollutants. HEPA filters are highly valued for their ability to capture fine particles such as dust, pollen, pet dander, and microorganisms, making them essential for allergy and asthma sufferers. The addition of prefilters extends the lifespan of HEPA filters by trapping larger particles, while activated carbon excels at adsorbing odors, smoke, and volatile organic compounds, ensuring cleaner and fresher indoor air. Rising awareness of health risks linked to indoor air pollution, increasing prevalence of respiratory diseases, and greater consumer demand for advanced, multi-stage filtration systems are driving this trend. Technological advancements, including smart features and integration with home automation, further boost the segment’s appeal, positioning it as the preferred choice for both residential and commercial users seeking optimal indoor air quality
For instance, in October 2024, ISO-Aire introduced an innovative commercial model, the RSF500, specifically designed for medium to small office spaces and business environments. This model is equipped with a HEPA (High Efficiency Particulate Air) filter that effectively captures 99.99% of airborne particles as small as 0.3 microns, successfully eliminating viruses, bacteria, pollen, dust, VOCs, and mold, thereby providing significant relief for individuals suffering from respiratory issues such as asthma and allergies.
Impact of U.S. Tariffs on United States Water Purifier Market
U.S. tariffs on imported goods, particularly those from China, have impacted the air purifier market by increasing the cost of components and finished products. Manufacturers face higher production expenses, which are either absorbed or passed on to consumers through elevated retail prices. This affects price-sensitive segments and can slow down mass-market adoption. However, tariffs have also encouraged local manufacturing and diversification of supply chains. Some companies are reshoring operations or sourcing from alternative countries to mitigate tariff exposure and maintain market competitiveness while preserving profit margins.
Report Scope
“United States Air Purifier Market Assessment, Opportunities and Forecast, 2018-2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of United States air purifier market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.
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