Market Overview:
The U.S. pillows market size stood at USD 3.25 billion in 2024. The market is projected to grow from USD 3.37 billion in 2025 to USD 4.77 billion by 2032, exhibiting a CAGR of 5.07% during the forecast period of 2025-2032.
Users get support in the neck and back while resting with the help of pillows. Increasing demand for bedding products, especially pillows, within the U.S. hospitality sector, and heightened consumer awareness of the health benefits of quality sleep are key factors fueling market growth.
List of Key Players Mentioned in the Report:
- Avocado Mattress LLC (U.S.)
- Boll & Branch (U.S.)
- Casper (U.S.)
- Tempur Sealy International (U.S.)
- Brooklinen (U.S.)
- GhostBed (U.S.)
- Bedgear (U.S.)
- Sleep Number Corporation (U.S.)
- Buffy (U.S.)
- Serta Simmons Bedding LLC (U.S.)
- MyPillow (U.S.)
- Parachute Home Inc. (U.S.)
- Cozy Earth (U.S.)
- LUXOME (U.S.)
- Frette (Italy)
- L Bean Inc. (U.S.)
- John Matouk & Co. Inc. (U.S.)
- Hotel Luxury Collection (U.S.)
- Mellanni (U.S.)
- Malouf (U.S.)
- Purple Innovation LLC (U.S.)
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Segmentation:
Lightweight Nature of Polyester/Synthetic Products to Foster Segment Growth
By type, the market is categorized into down & feather pillow, polyester/synthetic pillow, memory foam pillow, latex pillow, wool/cotton pillow, and others. The polyester/synthetic pillow segment accounts for the major U.S. pillows market share. The polyester/synthetic products weigh less, which is bolstering the segment growth.
Increasing Trend of Home Décor to Augment USD 50 to USD 100 Segment Growth
On the basis of price range, the market is divided into USD 50 to USD 100, under 50 USD, above USD 200, and between USD 100 and USD 200. The USD 50 to USD 100 segment accounts for the largest market share. The rise in trend of home décor surges the inclination of consumers for products in unique styles and designs. This factor is impelling the USD 50 to USD 100 segment growth.
Residential Segment Leads as Growing Housing Units Boost Product Demand
With respect to application, the market is bifurcated into residential and commercial. The residential segment is expected to lead the market as increasing demand for the product in the residential sector is being driven by the growing number of housing units across the U.S.
Growing Efforts of Supermarket/Hypermarket for Visually Appealing Merchandise Maintenance to Fuel Segment Growth
In terms of sales channel, the market is categorized into specialty store, online, and supermarket/hypermarket. The supermarket/hypermarket segment is expected to hold the major market share during the forecast period. Supermarkets and hypermarkets are continuously making efforts to maintain visually appealing merchandise in their stores, which supports the product usage rate. This factor is escalating the supermarket/hypermarket segment growth.
Report Coverage:
The report provides an in-depth analysis of the major factors driving the market growth. In addition, it highlights the major segments, the latest industry developments, and strategies deployed by prominent market players to outshine the competition. Additional aspects of the report include the impact of the COVID-19 pandemic on the market growth.
Drivers and Restraints:
However, fluctuations in raw material prices and upheavals in the supply chain may impede market growth.
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Competitive Landscape:
Key Companies Focus on Product Innovations to Keep Ahead of the Competition
The major players operating in the U.S. pillows market are adopting different strategic initiatives to bolster their industry share. Many players are emphasizing research and development to come up with innovative products. Other players are also deploying competitive strategies such as mergers and acquisitions, collaborations, joint ventures, and others.
Key Industry Development:
- June 2023: Casper, a U.S.-based brand, launched the Hybrid Pillow with Snow Technology, a cooling pillow that provides support and comfort during summer. The pillow uses the brand’s proprietary cooling technology that directs heat away from the body and regulates temperature.
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