Report Overview
According to Fortune Business Insights Global Shampoo Bar Market size was valued at USD 10.07 billion in 2022. The market is projected to grow from USD 10.53 billion in 2023 to USD 15.07 billion by 2030, exhibiting a CAGR of 5.3% during the forecast period of 2023-2030.
Solid shampoo bars are used as hair cleansing products produced using herbal oils, conditioners, butter, and gentle cleansers. Rising awareness among the young population regarding the benefits of solid cosmetics is expected to drive shampoo bar market growth during the forecast period.
List of Key Players Present in the Report:
- LUSH (U.K.)
- L’Oréal S.A. (France)
- The Procter & Gamble Company (U.S.)
- Grüum Europe Ltd. (U.K.)
- HiBAR (U.S.)
- Carol's Daughter (U.S.)
- Ethique, Inc. (New Zealand)
- Davines International (Italy)
- Shiseido Co. Ltd. (Japan)
- L'Occitane Groupe S.A. (France)
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Segments:
Other Segment Dominate Market Due to Significant Demand for Hair Care Products
By hair type, the market is segmented into normal, dry, oily, and others. The others segment dominated the market in 2022 and is expected to hold a dominant market share during the forecast period. The growth is attributed to the significant demand for hair care products to treat several hair issues, including hair loss, scalp, and others.
Increasing Consumer Preference Toward In-store Shopping Aids Offline Segment Growth
Based on distribution channel, the market is classified into online and offline. The offline segment held a major shampoo bar market share in 2022. The growth is attributed to the increasing consumer preference toward purchasing hair care and skin care products at retail stores, such as supermarkets globally.
Geographically, the market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage
The report provides major growth drivers, restraining factors, opportunities, and potential challenges for the market. It offers comprehensive insights into regional developments, a list of major industry players, key strategies adopted by market players, and the latest industry developments, including product launches, partnerships, mergers, and acquisitions. Drivers & Restraints
Drivers & Restraints
Increasing Adoption of Plastic-free and Eco-friendly Cosmetics to Augment Market Growth
The growing consumer transition from plastic bottled liquid shampoos to solid bars is reducing plastic waste generation and promoting sustainability and environmental friendliness. This trend, driven by increasing consumer demand for plastic-free cosmetics, is fueling market growth.
However, the increased availability of alternative products, including soap bars, powder, liquid shampoos, and others, is hindering the consumer demand for shampoo bars globally.
Regional Insights
Growing Demand for Plastic-free Shampoo Bars by Consumers to Drive Market Growth in North America
North America holds a major shampoo bar market share and was valued at USD 4.83 billion in 2022. The region’s growth is attributed to the increasing consumer demand for plastic-free shampoo bars to treat their hair across the U.S. and Canada.
Europe held a considerable market share in 2022 due to the growing demand for cold-pressed bar shampoos produced using sustainable fragrances and natural ingredients.
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Competitive Landscape
Growing Key Players Focus on Production Capacity Expansion to Drive Market Growth
Major market players such as L’Oréal S.A., LUSH, and The Procter & Gamble Company are actively expanding their production capacity to meet the growing consumer demand for shampoo bars, reinforcing their market positions.
Key Industry Development
- July 2023 – Gemspring Capital Management, LLC, a middle-market private equity company, acquired Bradford Soap International, Inc., a producer of beauty products. This acquisition will increase Gemspring Capital Management, LLC’s manufacturing capabilities globally.
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