Eye care is a competitive field, with patients looking for both routine exams and specialized surgeries. Google Ads allows ophthalmology clinics to capture intent-based traffic, especially for procedures like LASIK, cataract, and glaucoma treatments.
Use keywords like 'eye specialist Dubai,' 'LASIK eye surgery clinic,' or 'cataract surgeon near me.' Create segmented campaigns for pediatric eye care, senior vision services, and general checkups.
Your ad copy should focus on advanced technology (like femtosecond lasers), MOH-approved doctors, and insurance coverage. Use call extensions and structured snippets to provide quick access to appointment options.
Landing pages should showcase surgical outcomes, team credentials, and before-after vision results. Include appointment slots, EMI options, and doctor videos to reduce patient hesitation.
Track conversions through phone calls, form fills, and live chat. Eye clinics benefit from clear communication, age-targeted ad groups, and seasonally adjusted promotions (e.g., back-to-school eye checks).
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