The global personalized nutrition market is entering a new era of innovation and growth. According to MarketsandMarkets, the sector is projected to expand from USD 15.79 billion in 2025 to USD 30.94 billion by 2030, at a robust CAGR of 14.4%.
What’s driving this surge? A perfect storm of omics technologies, AI, and digital health tools is reshaping how consumers manage nutrition and wellness.
Key Growth Drivers
- Omics + AI: Falling costs of genomics, proteomics, and microbiome sequencing—combined with AI analytics—are making personalization scalable and precise.
- Wearables: Devices like continuous glucose monitors provide real-time metabolic data, helping consumers make immediate dietary adjustments.
- Digital Platforms: Subscriptions and apps deliver ongoing, adaptive recommendations—creating convenience and a high-margin model for businesses.
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Emerging Opportunities
- AI-driven personalization: Unlike static questionnaires, AI refines recommendations dynamically as new health data is collected.
- Active measurement: Wearables and biomarker testing kits are powering real-time, actionable nutrition insights—boosting engagement and recurring revenue models.
- Regional growth: Asia Pacific is becoming the fastest-growing market, fueled by rising lifestyle diseases, mobile adoption, and preventative health investments.
Company Evaluation Matrix
Persona Nutrition: A Star in Supplement Personalization
Persona Nutrition stands out as a star player within Nestlé Health Science’s portfolio, reinforcing its leadership in the personalized nutrition industry. Known for its science-backed, subscription-based supplement programs, Persona leverages detailed health questionnaires and expert recommendations to deliver tailored nutrition plans directly to consumers. Its strength lies in combining convenience, personalization, and ongoing support, making it a scalable model that aligns perfectly with the growing demand for preventive health and wellness. By integrating with Nestlé’s broader ecosystem of brands, Persona Nutrition not only enhances consumer engagement but also positions itself at the forefront of data-driven, personalized wellness solutions.
Nestlé Health Science: Market Leader
Nestlé Health Science (Switzerland) leads the global personalized nutrition market with a strong portfolio of science-backed brands such as Persona Nutrition, Garden of Life, Pure Encapsulations, and Vital Proteins. Its ability to scale personalization through supplements, medical nutrition, and digital platforms cements its leadership position.
ZOE: Redefining Active Personalization
Among startups, ZOE (UK) is positioned as a frontrunner in active personalization. Its unique model integrates microbiome testing, blood biomarker analysis, and wearable data to provide actionable insights with scientific credibility. This has fueled strong consumer adoption, particularly among individuals seeking precise, real-time health optimization.
Viome: Data-Driven Microbiome Insights
Viome (US) is carving out a niche by offering deep microbiome analysis combined with AI-powered nutritional recommendations. Its focus on gut health and precision supplements gives it strong differentiation, especially as microbiome science gains mainstream traction.
Other key players include Abbott, 23andMe, Medtronic, Prenetics, InsideTracker, Nutrigenomix, Rootine, and Sun Genomics—each contributing unique strengths to this fast-growing ecosystem.
The Bigger Picture
Personalized nutrition is shifting from a luxury to a mainstream wellness strategy. As consumers connect diet with chronic disease management and preventive health, businesses that integrate AI, digital health ecosystems, and active measurement tools will lead the next growth wave.
The future of nutrition isn’t one-size-fits-all—it’s data-driven, adaptive, and deeply personal.
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Frequently Asked Questions
Q1. What is personalized nutrition? Personalized nutrition refers to customized dietary and wellness solutions based on an individual’s unique factors—such as genetics, microbiome, lifestyle behaviors, and biomarkers. Instead of one-size-fits-all diets, it provides tailored recommendations using data-driven insights.
Q2. Why is the personalized nutrition market growing so fast? The market is expanding due to advancements in omics technologies, AI, and digital health tools, along with rising consumer demand for preventive healthcare and wellness. Increased awareness of the link between nutrition and chronic disease management is also a major driver.
Q3. Which product segment is growing the fastest? Digital tools and platforms—such as mobile apps, wearables, and AI-driven health analytics—are seeing the fastest growth. They offer convenience, real-time data, and scalability, making them attractive for both consumers and businesses.
Q4. What is “active measurement” in personalized nutrition? Active measurement involves continuous health monitoring using wearables, biomarker testing kits, and connected devices. It enables real-time data tracking (like glucose levels or microbiome activity), which can then power highly adaptive, personalized nutrition recommendations.
Q5. Which regions are leading in adoption? The Asia Pacific region is experiencing the fastest growth, driven by rising lifestyle diseases, a growing middle class, digital adoption, and government support for preventive health initiatives.
Q6. Who are the major players in the market?
- Leaders: Nestlé Health Science (with brands like Persona Nutrition, Garden of Life, Pure Encapsulations, Vital Proteins).
- Innovators: ZOE, Viome, 23andMe, Abbott, Medtronic, InsideTracker, Nutrigenomix, Rootine, Prenetics, Sun Genomics.
Q7. What’s the biggest opportunity for businesses in this space? The integration of AI-driven platforms presents the biggest opportunity. By analyzing data from wearables, genetic testing, and lifestyle inputs, AI can deliver real-time, adaptive nutrition guidance at scale—unlocking new subscription and engagement models.
