Day One Is Where Most Brand Relationships Are Won or Lost
A new brand signs on. SKUs are set up. Packstations are briefed. First orders go live.
Then come the messages:
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“This isn’t how we expected it packed.”
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“Where’s the insert?”
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“Can we review footage?”
The first week isn’t just operational.
It’s emotional. Strategic. And fragile.
Get it right, and you’re their go-to 3PL.
Miss even one detail, and that onboarding week becomes a churn risk.
Without Order Packing Capture, Onboarding Becomes a Gamble
Many 3PLs still handle onboarding informally:
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A shared SOP doc
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A 30-minute walkthrough at the station
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A few Slack threads passed between leads
But none of that creates proof.
If there’s no order packing capture, the first 100 orders are just high-stakes guesswork.
The risk climbs when the brand:
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Is running a launch campaign
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Requires branded inserts or precise presentation
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Wants day-one reporting or photo verification
One missed insert or SKU swap can unravel weeks of prep. And without video, there’s nothing to defend your team’s process.
Brands Don’t Expect Perfection,They Expect Visibility
During the first week, DTC brands are watching everything.
Not for perfection, but for proof:
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How fast you catch and respond to issues
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How clearly you explain what happened
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Whether your team self-corrects or blames the process
The insight most 3PLs miss?
You don’t need to be flawless.
You need to be transparent.
That’s why order packing capture is a must-have during brand onboarding.
It gives you video proof not just to protect yourself, but to build trust faster.
Run This First-Week Risk Check on Your Newest Brand
Ask yourself:
