Market Overview
According to Fortune Business Insights the Global Necklace Market was valued at USD 50.03 billion in 2024 and is projected to grow from USD 52.32 billion in 2025 to USD 75.85 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period. The market is primarily driven by evolving fashion trends, rising disposable income, growing consumer preference for personalized jewelry, and increasing penetration of e-commerce platforms. The Asia Pacific region led the global market in 2024, accounting for a substantial 40.9% market share, largely fueled by cultural affinity for jewelry and expanding middle-class populations in China and India.
Competitive Landscape
The global necklace market is competitive, with a mix of established luxury brands and emerging designers. Major players include:
- LVMH Moët Hennessy Louis Vuitton (France)
- Tiffany & Co. (U.S.)
- Cartier International SNC (France)
- Harry Winston, Inc. (U.S.)
- Chopard (Switzerland)
- Chow Tai Fook Jewellery (Hong Kong)
- Pandora Jewelry, LLC (U.S.)
- Safagroup (India)
- Bymystique (UAE)
These companies are focusing on:
- Expanding digital and omnichannel presence
- Offering affordable luxury collections
- Adopting sustainable sourcing
- Collaborating with local artisans for region-specific designs
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Market Drivers
- Demand for Personalized and Custom Jewelry
Consumers, particularly millennials and Gen Z, are increasingly favoring personalized and customized necklaces that reflect their personal style, individuality, and values. Options such as engraved names, birthstones, and zodiac signs are highly sought after. Advancements in 3D printing, AI-driven design tools, and online customization platforms have made bespoke jewelry more accessible and affordable.
Additionally, rising participation of women in the workforce and enhanced spending power are contributing to higher demand for modern jewelry. For example, India’s female labor force participation rate increased to 37% in 2022-23, up from 30% in 2019-20, suggesting a growing customer base with disposable income to spend on jewelry.
- Influence of E-commerce and Social Media
E-commerce platforms and social media are transforming the way consumers purchase necklaces. Platforms like Instagram, TikTok, and Pinterest have become critical marketing channels where brands leverage influencer collaborations, live shopping events, and targeted ads to boost engagement and sales.
Brands such as Kendra Scott have successfully partnered with influencers to promote collections, demonstrating the power of social media in shaping consumer preferences and driving online jewelry sales.
Market Restraints
Fluctuating Raw Material Prices
The necklace market faces challenges from the volatile prices of precious metals and gemstones, including gold, platinum, and diamonds. Such fluctuations increase manufacturing costs, which can elevate the retail prices of necklaces, thereby affecting consumer affordability and reducing demand. As these materials are core to jewelry production, sustained price volatility could pose a significant barrier to market growth.
Market Opportunities
Rise of Sustainable and Ethical Jewelry
A notable trend in the necklace market is the growing consumer demand for sustainable and ethically sourced jewelry. Consumers are increasingly conscious of environmental impact, seeking pieces made from recycled metals, lab-grown diamonds, and conflict-free gemstones. Transparency in the supply chain and production practices is becoming a major value proposition for brands targeting eco-aware consumers.
Additionally, the growth of luxury tourism is creating opportunities for the jewelry sector. Tourists often purchase jewelry that reflects local craftsmanship or cultural significance, especially in premium travel destinations.
Market Trends
The market is witnessing an increased emphasis on:
- Customization and Personalization: Brands offer bespoke services and modular neckpieces that can be customized with charms, initials, or birthstones.
- Sustainability: Rising adoption of eco-friendly practices and materials.
- Technological Integration: Use of AI, AR, and 3D printing for personalized designs and virtual try-on experiences.
Segmentation Analysis
By Product
By Material
By Distribution Channel
Regional Insights
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Key Developments
- Pandora launched lab-grown diamond necklaces in the U.S. and Canada in August 2022.
- Noudar Jewels introduced jewelry combining Arabian heritage with modern aesthetics in May 2022.
- JCK Las Vegas Expo 2022 showcased innovations in luxury jewels and lab-grown diamonds.
The global necklace market is set to witness robust growth through 2032, driven by personalization trends, sustainability, social media influence, and rising purchasing power, especially in emerging economies. However, price fluctuations of raw materials remain a key challenge. Brands that focus on innovation, sustainability, and customer-centric designs are well-positioned to capitalize on the market’s evolving landscape.
