Matcha Tea Market Report 2025–2033: Growth, Trends, and Forecast Insights

Market Overview

The global matcha tea market was valued at USD 3.4 billion in 2024 and is projected to reach USD 5.9 billion by 2033, growing at a CAGR of 6.05% from 2025 to 2033 . This growth is driven by increasing health consciousness, demand for organic products, and the rising popularity of matcha among younger demographics. Matcha's versatility in beverages and culinary applications further contributes to its expanding market presence.

Study Assumption Years

• Base Year: 2024
  
  

• Historical Year: 2019–2024
  
  

• Forecast Year: 2025–2033
  
  

Matcha Tea Market Key Takeaways

• Market Size & Growth: The market is projected to grow from USD 3.4 billion in 2024 to USD 5.9 billion by 2033, with a CAGR of 6.05%.
  
  

• Health Trends: Rising health awareness and preference for organic products are driving demand.
  
  

• Demographic Appeal: Younger consumers are increasingly adopting matcha for its health benefits and versatility.
  
  

• Product Innovation: Introduction of flavored and ready-to-drink matcha products is expanding market offerings.
  
  

• Regional Dynamics: Asia Pacific leads in production and consumption, with significant growth in North America and Europe.
  
  

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Market Growth Factors

1. Health and Wellness Trends

Consumers are on the lookout more and more for drinks with health advantages. Particularly catechins, which are linked with better metabolism and lower risk of chronic diseases, matcha tea provides a lot of antioxidants. Particularly among health-conscious consumers, this has fueled demand.

2. Product Development and Adaptability

Matcha's adaptability has caused it to be included into a range of products outside of conventional tea, such lattes, smoothies, and baked goods. Ready-to-drink drinks and flavored matcha among other innovations are appealing a larger clientele.

3. Social Media Impact

Particularly among younger populations, platforms like Tikcon and Instagram have been very important in debunking matcha. Its broad appeal has been aided by health fanatics and influencers promoting recipes for matcha.

Market Segmentation

By Product Type

• Regular: Traditional matcha without added flavors.
  
  

• Flavored: Matcha infused with various flavors to cater to diverse taste preferences.
  
  

By Form

• Powder: The most common form, used for traditional tea preparation and culinary applications.
  
  

• Liquid: Ready-to-drink matcha beverages gaining popularity for convenience.
  
  

By Nature

• Conventional: Standard matcha produced without organic certification.
  
  

• Organic: Matcha grown without synthetic pesticides or fertilizers, appealing to health-conscious consumers.
  
  

By Distribution Channel

• Supermarkets and Hypermarkets: Widely accessible retail outlets for matcha products.
  
  

• Specialty Stores: Stores focusing on health and wellness products.
  
  

• Food Service: Cafes and restaurants offering matcha-based beverages.
  
  

• Online Stores: E-commerce platforms providing convenience and variety.
  
  

• Others: Alternative retail channels including direct-to-consumer brands.
  
  

Breakup by Region

• North America (United States, Canada)
  
  

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  
  

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  
  

• Latin America (Brazil, Mexico, Others)
  
  

• Middle East and Africa
  
  

Regional Insights

Asia Pacific dominates the matcha tea market, accounting for a significant share due to its cultural significance and high production rates, particularly in Japan. The region's deep-rooted tea culture and increasing health awareness contribute to its market leadership .

Recent Developments & News

The global demand for matcha has surged, leading to concerns about supply shortages. Japanese producers have implemented purchasing limits, and cafes are frequently sold out. The shortage is exacerbated by the seasonal and labor-intensive nature of matcha production, with only 6% of Japanese tea converted to matcha .

Key Players

• Abbott Laboratories

• Agilent Technologies Inc.

• Becton Dickinson and Company

• Biomerieux SA

• Danaher Corporation

• Diasorin Molecular LLC (DiaSorin)

• F. Hoffmann-La Roche AG (Roche Holding AG)

• Hologic Inc.

• Illumina Inc.

• Myriad Genetics Inc.

• Qiagen

• Quidel Corporation

• Thermo Fisher Scientific

These companies are instrumental in shaping the matcha tea market through product innovation, strategic partnerships, and expanding distribution channels.

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