If you are a digital content creator or business owner who posts videos online, chances are that you have either received a copyright claim or been anxious that you will receive one. Whether it was a YouTube video, an Instagram post, or a promotional Facebook ad, copyright issues can occur in the least expected moments.
So, what happens if someone claims copyright? Don't freak out — it's more normal than you might guess, and there are intelligent ways to deal with it.
First, get a handle on the claim
Services such as YouTube have, and use, integrated automated chains of systems such as Content Id, which help detect copyright material. When a video depicts a song, video clip, or image that belongs to a different copyright holder, you might run into a flagged warning. You will often receive notification on what portion of your content has been flagged.
Understand your rights
Not everything that is done with copyright materials is prohibited. In some cases, your video may be covered as "fair use" - especially educational or transformative videos or commentary. "Fair use" does come with its own challenges and if your content may be perceived as fair use is dependent on how you use the copyright material and local copyright law. How to Respond
If you are found to be in the right and you have replicated someone else's work without their permission or consent, you can delete or change it. But if you feel the claim is unjust, you can contest it. Be ready to explain why your use is legal and support it with evidence.
Seek legal assistance
This is where expert assistance can make a significant impact. At DTM Advisors, we regularly interact with influencers, digital marketers, and brands who are dealing with copyright and trademark problems. As a seasoned Trademark Lawyer in Gurgaon, we assist clients in dismissing claims, securing their content, and preventing future threats.
Play it safe
As for the future, do your best to include royalty-free elements, original work, or properly licensed media in your videos. And remember to have records of usage rights or licenses you've secured.
Final thoughts:
Copyright allegations are a reality in the digital era, but they don't have to run your creative ideas into the ground. With the proper information — and the proper legal advisor — you can concentrate on building your brand while we take care of the rest. DTM Advisors – Your reliable Trademark Attorney in Gurgaon.
