How to Get Published in Forbes: A Step-by-Step Guide for Entrepreneurs
This article is a practical guide for entrepreneurs, marketers, and thought leaders on how to write and pitch articles that get featured in Forbes.

Ever dream of seeing your name in a big-name magazine like Forbes?

For folks running businesses, marketing, or handling PR, getting published there is like earning a gold star for being a leader in your field. It’s not just about bragging rights it shows the world you’ve got something worth hearing.

When people look up stuff like “FleishmanHillard alternatives,” they’re hunting for smart, affordable ways to get their story out there, and Forbes is the dream spot. But, man, it’s tough to crack those editors are picky, and tons of people are trying to get in.

Landing a Forbes article is like getting a megaphone to share your ideas, boost your cred, and get noticed everywhere. Lucky for us, platforms like 9FigureMedia are making it easier to create awesome content and land those big media wins.

These platforms guide clients in crafting compelling stories and position them in front of top editors and journalists. With the right approach, businesses can move beyond generic press releases to narrative-rich features that generate trust and leads.

9FigureMedia doesn’t just focus on submissions they help clients build a media strategy that consistently earns coverage.

Many entrepreneurs also aim to get featured in Yahoo Finance, as it provides visibility among financial audiences. However, a Forbes feature offers broader recognition and prestige that goes beyond financial circles.

Yahoo Finance coverage is fantastic for investment-related visibility, but when coupled with Forbes, it creates a layered media presence that resonates with both investors and consumers.

If your goal is to Get featured in New York Weekly, you’re not alone. In fact, many writers use it as a stepping stone to more authoritative placements like Forbes.

By mastering article structure, tone, and content strategy, you’re not just aiming at one publication you’re building a portfolio that speaks to top-tier editors. A strong showing in New York Weekly can create the credibility needed to eventually land on Forbes.

And remember, if you Get featured in New York Weekly once, keep going. Build momentum. Share that win, analyze what worked, and use that strategy for Forbes.

Many contributors use a sequence first Get featured in New York Weekly, then Thrive Global, then Inc., and eventually land in Forbes.

Understanding Forbes’ Editorial Standards

Forbes features articles that are authoritative, relevant, and useful to readers. The outlet emphasizes:

  • Expert opinions
  • Data-driven insights
  • Actionable advice
  • Original perspectives

What Forbes Is Looking For?

You need to present information in a non-promotional tone. Forbes is not the place for direct product pitches. Instead, focus on thought leadership, industry insights, and unique viewpoints.

Editors appreciate:

  • Articles that address current challenges or trends
  • Insight from first-hand experience
  • New angles on industry issues
  • Honest, clearly written perspectives

Forbes Contributor Model

Forbes operates through a contributor network, not a traditional staff journalist model.

This means freelancers and industry leaders can become contributors and publish under their own name provided their content meets editorial guidelines.

Being accepted as a contributor is competitive. But submitting to a Forbes contributor as a guest writer is an alternative way to get published without needing permanent contributor status.

The Present Landscape and Challenges

The media world is more competitive than ever. According to a 2024 study by Muck Rack, only 18% of contributed articles are accepted by Forbes contributors.

Why?

  • Oversaturation of self-promotional content
  • Lack of originality
  • Poor writing quality
  • Weak headlines
  • Common Hurdles

AI detection algorithms: Forbes editors are increasingly wary of AI-generated content.

Plagiarism filters: Reused phrases or templates are flagged.

Pitch fatigue: Contributors receive dozens of pitches daily.

Editorial Trends

  • Preference for storytelling over pure data dumps
  • Rise of diverse, inclusive voices
  • Increased fact-checking protocols
  • Identify a Clear and Valuable Topic

Start with a question: What is something I know that others would benefit from?

Best Practice Tips

DO?

  • Choose topics aligned with Forbes’ verticals — leadership, innovation, money, technology, business, etc.
  • Offer insights you’ve gained through experience.
  • Address current industry problems with possible solutions.

DON’T?

  • Rehash generic advice.
  • Focus only on your company or product.
  • Rely on outdated data.

Case Study

A fintech startup founder wrote an article on how underbanked communities use mobile wallets. By focusing on a real problem and backing it with firsthand research, the piece was picked up by a Forbes contributor.

He first chose to Get featured in New York Weekly to build a content trail, which later convinced the Forbes contributor of his legitimacy.

Structure Your Article Like a Story

A typical Forbes article follows this structure:

i) Hook (1–2 paragraphs)

ii) Context or background

iii) Analysis or insight

iv) Actionable takeaway

Hook Tip

Start with a bold statement, surprising stat, or short story.

Example:
“When I launched my startup with $200 and a broken laptop, I never imagined our app would reach 500,000 users.”

This creates emotional pull and reader curiosity.

Transition Smoothly

Use clear subheadings, bullets, and line spacing to make the article digestible. Busy editors won’t invest time in dense walls of text.

Write With Authority But Stay Relatable

Expert tone doesn’t mean jargon. Use everyday language and explain complex ideas simply.

TIPS

DOS

  • Use first-person where appropriate.
  • Add real-life examples.
  • Back claims with studies or stats.

DON’TS

  • Overuse technical terms.
  • Sound robotic or detached.
  • Expert Opinion

Marketing expert Ann Handley says, “The best content is written like a letter to one person — clear, warm, and useful.”

  • Provide Data and Sources
  • Forbes editors love numbers.
  • Cite Credible Sources
  • Industry reports
  • Market research

Case studies

Example: “According to Statista, the global influencer marketing market is projected to reach $22.2 billion by 2025.”

  • Avoid overusing stats from unreliable blogs or unknown sources.
  • Pitching Your Article the Right Way
  • You can’t submit articles directly to Forbes unless you’re a contributor. So how do you pitch?

Options

i) Reach out to current Forbes contributors

ii) Work with agencies like 9FigureMedia

iii) Submit to Forbes Councils if you qualify

Pitch Tips

  • Keep it short
  • Show the value of your article
  • Include links to past writing or LinkedIn profile

Example Pitch:
“Hi [Contributor Name], I loved your recent article on remote leadership. I’d love to pitch a guest piece titled ‘5 Mistakes Remote Teams Make and How to Fix Them.’

As a founder managing a fully remote company, I bring hands-on insights. Let me know if it’s of interest!”

Common Mistakes That Get You Rejected

  • Promoting your product too directly
How to Get Published in Forbes: A Step-by-Step Guide for Entrepreneurs
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