In today's fast-changing e-commerce world, making decisions based on data is a must. Magento 2 store owners need real-time information on user behavior, conversions, and marketing results.
This is where Magento 2 Google Tag Manager Extension helps. It makes it easy to track events and understand what's working.
Using Google Tag Manager, you can manage marketing tags without touching the code. It also improves visibility of store performance and helps you run better campaigns.
What is Magento 2 GTM?
Magento 2 GTM is a solution that allows store owners to add different marketing and analytics tags to the website without changing the code.
With the help of Google Tag Manager, Facebook Pixel, Google Analytics 4, and other tools can be managed from a single platform. This not only saves development time but also keeps the data clean and focused.
Why Do We Need Magento 2 GTM Extension?
With the help of the Magento 2 GTM Extension, it becomes very easy to connect Google Tag Manager with Magento store. This extension automatically adds the necessary data layers and events so you can track the entire customer journey.
Here are some of the main tracking events:
- View of the homepage or product page
- Adding a product to the cart
- Different steps in the checkout process
- Data after the order is completed
Thus, Magento 2 Google Tag Manager Extension gives you all the information that is important for the business.
Benefits of Email Tracking With Magento 2 Google Tag Manager:
A properly functioning email system is also important to make the analytics process more robust. Magento 2 SMTP Extension helps in this task.
This extension allows you to send emails through any secure SMTP server, so that your emails reach the inbox.
When the email is sent correctly and the customer opens it, it can also be tracked as an event through Google Tag Manager. This makes it easier to know which email marketing strategies are working and which need improvement.
Impact of Magento 2 Google Tag Manager Extension:
Magento 2 Google Tag Manager Extension not only makes data tracking easier but also helps in improving marketing and advertising campaigns.
It is possible to add or update tags instantly, which saves time and allows marketing teams to work more freely.
Conclusion:
Magento 2 GTM helps make your store smarter and more focused on customers. It tracks user activity and supports better marketing decisions.
When used with the Magento 2 SMTP Extension, it builds a strong setup for data tracking and email communication. Together, these Magento 2 extensions help boost your online business by improving both insights and customer engagement.
