The global gummy market is experiencing rapid acceleration, driven by rising consumer interest in functional foods, supplement alternatives, and indulgent yet health-conscious snacking options. Valued at approximately USD 30.4 billion in 2025, the market is projected to reach an impressive USD 92.7 billion by 2035, registering a remarkable CAGR of 11.8% over the forecast period.
As gummies evolve from traditional confectionery to sophisticated, benefit-driven products, global brands are seizing the opportunity to cater to both taste and wellness preferences. Gummies infused with vitamins, CBD, collagen, and even herbal remedies are now commonplace, reshaping the way consumers interact with dietary supplements and functional treats.
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Market Trends Highlighted:
- Wellness in a Bite: Consumers increasingly prefer gummies over pills for their ease of use, taste, and perceived health benefits. Gummies now feature vitamins, minerals, probiotics, and adaptogens, targeting everything from immunity to sleep and beauty.
- Plant-Based Revolution: The shift toward vegan and vegetarian lifestyles has led to a surge in demand for gelatin-free and plant-based gummy options.
- Sugar Reduction Innovations: In response to regulatory pressure and health awareness, manufacturers are introducing low-sugar or sugar-free formulations without compromising on flavor.
- Functional Confectionery Crossover: Gummies are now at the intersection of snacking and supplementation, combining indulgence with purpose.
- CBD and Botanical Boom: Especially in the U.S., CBD-infused gummies are gaining mainstream traction, catering to consumers looking for alternative wellness solutions.
Key Takeaways of the Report:
- The gummy market is set to grow at a CAGR of 11.8%, reaching USD 92.7 billion by 2035.
- China leads in growth with a forecasted 14.5% CAGR, followed by the UK (12.6%) and South Korea (11%).
- Functional ingredients, plant-based formulations, and premium offerings are central to market expansion.
- Major brands are investing heavily in R&D to innovate with clean labels, texture differentiation, and regional flavor profiles.
Regional Market Outlook:
- USA:
Forecasted to grow at a CAGR of 10.5%, with rising demand for convenient supplement formats and booming interest in CBD gummies. Companies like Vitafusion and Charlotte’s Web are leading players.
- UK:
Expected to grow at 12.6% CAGR, driven by consumer preferences for low-sugar, vegan, and vitamin-fortified gummies. Brands such as Nutriburst are expanding aggressively.
- France:
With a CAGR of 10%, premiumization and clean-label trends dominate. Local brands like Lutti focus on artisanal and organic formulations.
- Germany:
Growing at 9.8% CAGR, the market blends traditional candy heritage with modern functional offerings, including gelatin-free and vitamin-fortified gummies.
- Italy:
Estimated CAGR of 9.5%, where indulgent, flavorful gummies meet wellness needs. Brands like Fida blend heritage and health in product design.
- South Korea:
Projected to expand at 11% CAGR, with beauty-related gummies (e.g., collagen) and tech-savvy packaging formats driving youth engagement.
- Japan:
CAGR of 8.5%, characterized by a demand for unique textures and native flavors such as yuzu and matcha. Portion-controlled packaging also fuels growth.
- China:
Leading with a 14.5% CAGR, demand is exploding due to urbanization, supplement awareness, and interest in traditional Chinese medicine-infused gummies.
- Australia:
Forecasted 9% CAGR, with demand centered on organic, vitamin-rich gummies for family use. Brands like Nature’s Way dominate.
- New Zealand:
Growing at 8.8% CAGR, driven by sustainability trends and clean-label gummies featuring probiotics and nutrient-rich ingredients.
Competition Outlook:
The gummy market features a diverse and competitive landscape comprising global giants and innovative local players. With rapid growth, the industry is witnessing consolidation, new product development, and geographic expansion.
Leading players include:
- Bayer AG
- Church & Dwight
- Pharmavite
- The Clorox Company
- Nestlé Health Science
- SmartyPants Vitamins
- NutraBlast
- Herbaland Naturals
- Nature’s Bounty
- Nordic Naturals
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