Archies, FNP, and IGP are tapping into Swiggy and Blinkit’s quick-commerce model to drive instant gifting.
With the rise of quick-commerce, gifting leaders like Archies, Ferns N Petals (FNP), and IGP are embracing platforms such as Swiggy and Blinkit to expand reach and tap into impulse buying. Instant gifting is becoming a key growth driver, especially during festive seasons, creating new opportunities for traditional players while enhancing consumer convenience.
