Food Colors Market Evolution: Size, Share & Trends 2032

In 2018, the global food colors market was estimated at USD 2.55 billion, with projections indicating it will rise to USD 7.58 billion by 2032. This growth represents a compound annual growth rate (CAGR) of 8.11% throughout the forecast timeline. North America emerged as the leading regional market that year, accounting for 26.19% of the total share. Within this region, the U.S. market is expected to expand significantly, potentially reaching a valuation of USD 1.54 billion by 2032. Key factors fueling this growth include rising consumer demand for visually appealing food items, a shift toward plant-based colorants, and increased consumption of packaged and processed foods.

The widespread use of food colors in soft drink production, alongside the growing popularity of such beverages, is expected to further drive market expansion. In addition, global trends in the consumption of processed foods and carbonated drinks continue to support the industry’s upward momentum.

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Major Growth Drivers

One of the primary forces behind this growth is the rising consumer demand for clean-label and naturally sourced ingredients. Natural pigments derived from plants, fruits, and vegetables are increasingly preferred over synthetic alternatives. This consumer preference is closely tied to the booming market for processed and packaged goods, such as snacks, confectionery, and beverages, all of which require attractive natural colorants.

Food manufacturers are placing greater emphasis on enhancing visual appeal with vibrant, health-friendly colors to meet consumer expectations. As health consciousness continues to grow, there is a noticeable decline in the acceptance of artificial additives. Moreover, the expansion of the food and beverage industry across emerging markets presents new opportunities for food color manufacturers.

Competitive Landscape

Symrise AG, a key global leader in the flavors and fragrances sector, recently established a new Flavor Innovation and Technology Center in the Asia-Pacific region. This center is part of a €30 million investment aimed at enhancing its presence in Singapore. The facility is intended to strengthen innovation in food and nutrition and support the company's manufacturing capabilities across the region.

Dr. Heinz-Jürgen Bertram, CEO of Symrise, emphasized Asia’s critical role in shaping future food trends and praised Singapore as an innovation hub that blends technological expertise with business and nutritional knowledge. The new center is expected to foster deeper industry collaboration and fuel further innovation in the food sector.

The global preference for naturally colored, eye-catching food products is expected to remain a strong driver of market growth in the coming years.

Regional Overview

In North America, the food color market was valued at USD 667.77 million in 2018 and is projected to experience solid growth. This expansion is largely driven by a growing preference for natural food color solutions, spurred by strict regulations on synthetic additives and heightened health consciousness. Additionally, the region’s large-scale food production and the increasing popularity of carbonated beverages—utilizing both natural and synthetic colors—are contributing to market growth. Meanwhile, the Asia-Pacific region is set for rapid development, supported by rising demand for convenient and ready-to-eat products. Increasing disposable incomes and a growing working population, particularly in countries like China and India, are creating favorable conditions for food colorant manufacturers in the region.

Leading Companies in the Market

• Döhler Group
• Archer-Daniels-Midland Co.
• Symrise AG
• Ingredion Incorporated
• Sensient Technologies
• Kalsec, Inc.
• DDW, Inc.

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Recent Industry Developments

• July 2021: GNT Group launched new EXBERRY Coloring Foods derived from turmeric and spirulina to provide affordable, clean-label green coloring options.
• June 2021: Chr. Hansen Natural Colors, now operating under the brand Oterra, acquired Symrise AG’s natural food coloring segment, enhancing its market share in the natural colorant category.