In the whirlwind of a trade show or exhibition, first impressions matter, and you only have a small window of opportunity to attract visitors to your booth and leave an impression. Your exhibition stand must reflect your brand identity and cut through the clutter of all other stands. That's where custom exhibition stands come into play.
At N Interior Design we have experience in designing and building custom exhibition stands that drive people to your stand - and create an impression! Our reason for being is delivering on your vision through original and innovative design, effective branding and outstanding craftsmanship.
Why Custom Exhibition Stands are Important
There are generic booths that you could use, if you want a practical standing, but more often than not, this does not have the personality, impact, or presence of modern-day businesses. Custom exhibition stands are all made-to-measure to your brand values, targeted audience, and desired outcomes. Whether you are launching a new product, wanting to generate leads, or simply create greater awareness of your brand - your custom exhibition stand is a stage for you to perform on.
Custom exhibition stands allow you to:
- Show off your brand
- Include interactive and immersive features
- Match the design to your campaign message
- Utilize the space effectively from location and footfall perception.
Benefits of Investing in Custom Exhibition Stands
Let’s dive deeper into why brands are increasingly opting for custom exhibition stands at trade shows and expos.
1. Strong Brand Representation
A custom exhibition stand is a visual representative of your brand. Every detail - colour scheme, graphic design, lighting, and structure - are potential storytellers. Custom stands makes your brand appear professional, established, and strong value-decision.
2. Enhance Engagement Rates
When visitors walk the show floor, they are more likely to engage with a booth that piques their curiosity. Custom exhibition stands often leave some room for creativity, like touchscreens, product demos, VR, and hospitality zones. Space for engagement entice attendees to stop, engage, and remember; all while promoting interaction.
3. Freedom of Design
Pre-built booths all have predetermined designs with limits. Custom exhibition stands have almost no limits to design. Whether you want a clean minimalist look or a big bold experimental design, you can virtually do anything with custom.
4. Better Space Utilization
No matter the show floor, any venue will typically vary. Custom designs have the opportunity to utilize the stand layout to the space available, regardless of, corner booth, island booth, or double decker. Great space utilization ensures not only the booth looks good, it functions well.
5. Long-Lasting Investment
Usually, custom stands have a little higher initial investment compared to a different solution, but the return can be greater when the stand is modular and reused with a few necessary modifications. Which is often a better investment than renting regular exhibits over time.
How N Interior Design Delivers Custom Exhibition Stands That Captivate
At N Interior Design, we use creativity with strategy and technical expertise to design and build stands that will leave a lasting impression of your brand. Below is our process:
Consultation and Strategy
We want to know your brands identity, goals and audience, so we can establish a strategic approach to your exhibition stand, going beyond just aesthetics of look and feel to user experience, marketing flow and lead capture.
Concept Development
Based on your brief we will create the 3D concept and mood boards for your exhibition stand. These will provide you with an immersive experience of your stand including entry points, lighting concepts, signage and furniture.
Fabrication
All parts of your custom exhibition stand will be built by our bespoke in-house team using premium materials. We take pride in all aspects of the stand to ensure from finishes, fixtures and tech components, we provide something quality worthy of your brand.
Installation and Disassembly
We will manage that too, logistics, installation and disassemble. That will allow your team to engage all stakeholders with engagement and lead capture.
Post Event Storage and Recondition
We can store your exhibition stand in a secure environment and with your consent, we may be able to recondition it for future events.
Latest Trends in Custom Exhibition Stands
Being aware of industry trends helps make sure your exhibition stand can do more than just keep up, it can lead! Here are some trends we incorporate into our projects:
- Sustainable Materials: Naturally, environmentally conscious designs with recycled wood, fabric, and metals.
- Digital Interactivity: Touchscreens, product simulators and AR/VR elements.
- Modular Components: Adaptable elements that can be changed for different sizes of exhibition booths.
- Open Layouts: Minimal partitions to allow visitors to wander freely, or safely, to make it easy on everyone.
- Integrated Lighting: LED and ambient lighting to mood the exhibitor space while considering visitor flow.
Final Thoughts
In a competitive exhibition landscape, standard exhibition stands no longer work. Making the investment on a custom exhibition stand is a value proposition for your branding which presents your company’s commitment to quality, creativity and your customer’s experiences.
At N Interior Design we don’t build booths, we create brand experiences. We focus on designing stands that tell your story and stand out from the rest to attract attention and eventually convert interest into business.
So if you are looking to get noticed at your next trade show, we can help you create an exhibition that will catch the eyes of visitors because your brand needs to stand out!
