Doceree Unveils Premium Programmatic to Revolutionize HCP Advertising
Doceree, the AI-powered operating system for healthcare marketing, has introduced Premium Programmatic - an advanced platform designed to transform how life sciences brands connect with healthcare professionals (HCPs). This new offering empowers marketers to deliver contextually meaningful, identity-verified advertising at scale, right when doctors are engaging with clinical content.
Seamless Reach with Clinical Precision
Traditional programmatic often misses the mark—delivering ads outside the moments that matter. Doceree’s Premium Programmatic fixes that gap. It provides access to over 2,000 specialist medical platforms, reaching over 6 million authenticated HCPs across more than 45 specialties, all from a single seamless platform.
Context Where It Counts
This isn’t just reach—it’s relevance. Doceree leverages a proprietary MeSH-based taxonomy with more than 7 million clinical terms, enabling real-time contextual targeting. Ads appear only when and where physicians are actively learning, researching, or seeking insights. Advanced identity resolution - including NPI-based deterministic matching enhanced by device and IP data - further ensures messages are seen by the right person, in the right specialty.
Formats That Speak a Doctor’s Language
Doctors don’t just consume generic display ads. They engage with informative content—scientific articles, clinical case studies, CME materials, and expert features. Premium Programmatic delivers all these in formats tailored for physician learning and engagement. A future enhancement includes an AI-powered virtual sales rep, available 24/7 to provide personalized support.
Why It Matters for Healthcare Marketers
By combining scale, surgical precision, and high-impact formats, Premium Programmatic brings relevance to every impression. As Doceree’s Founder & Global CEO Harshit Jain explains:
“Premium Programmatic brings precision, personalization, and context to every impression… meeting HCPs at the point of intellectual curiosity—when they’re most receptive.”
This shift lets healthcare marketers move beyond generic ad strategies and align messaging with the moments that influence prescribing behavior and clinical decision-making.
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